General Manager - International Marketing
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Key skills for this role
About the Role
A leading company seeks a General Manager for International Marketing to develop and execute go-to-market strategies for priority markets. The role involves leading integrated campaigns, adapting brand messaging, and managing agency performance.
Key Skills for This Role
Responsibilities
- Develop and execute market specific go to market and integrated campaign strategies for priority international markets
- Lead end to end campaigns across digital, social, PR, print, OOH, high end events, partnerships and performance marketing
- Adapt brand messaging, creative and marketing plans to local cultural, regulatory and consumer nuances while protecting premium brand standards
- Work with local agencies, media partners, channel partners and internal cross functional teams to ensure consistent execution
- Use market intelligence, audience insight, competitor analysis and campaign performance data to optimise spend, lead generation and ROI
- Support international launches, roadshows, events, media engagement and local market activation as required
- Manage agency and supplier performance, campaign budgets and delivery timelines
Requirements
- 10 15 years of experience in international marketing
Full Job Posting
Duties & Responsibilities
- Develop and execute market specific go to market and integrated campaign strategies for priority international markets.
- Lead end to end campaigns across digital, social, PR, print, OOH, high end events, partnerships and performance marketing.
- Adapt brand messaging, creative and marketing plans to local cultural, regulatory and consumer nuances while protecting premium brand standards.
- Work with local agencies, media partners, channel partners and internal cross functional teams to ensure consistent execution.
- Use market intelligence, audience insight, competitor analysis and campaign performance data to optimise spend, lead generation and ROI.
- Support international launches, roadshows, events, media engagement and local market activation as required.
- Manage agency and supplier performance, campaign budgets and delivery timelines.
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