General Manager - Commercial (MEA)
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About the Role
Lead and scale the MEA commercial team, drive performance, execute strategy, and foster a high-performing culture in a fast-paced technology environment.
Key Skills for This Role
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Overview
We're looking for an outstanding General Manager to take full ownership of our MEA business which is one of the most exciting and commercially important regions at Fresha.
This is a senior leadership role where you'll be trusted to shape strategy, drive performance and lead a growing team to new levels of success.
You'll report directly to the CEO and work closely with senior leaders across the company.
From setting the commercial vision to executing day-to-day operations, you'll be at the centre of it all - accountable for delivering results and building a high-performing, highly motivated team.
This is a role for someone who thrives on both strategy and execution.
You'll bring structure, pace and clarity, create a culture built on ownership and high standards, and lead with energy, purpose and visibility.
If you're ready to take on a true leadership challenge in a fast-scaling tech business, this is your opportunity.
Sales Leadership And Culture Building
- Lead a high-performing MEA Business Development and Account Management team
- Build an elite sales culture grounded in ownership, accountability and performance
- Establish clear team rituals that drive motivation and consistency
Team Structuring And Scaling
- Design and scale the MEA commercial team structure, including hiring and managing through managers
- Implement performance frameworks, operating rhythms, and clear accountability measures
- Create conditions for others to lead and grow, rather than relying solely on ICs
Commercial Strategy And Execution
- Define and execute the go-to-market strategy for the MEA, aligned with company priorities
- Act on market feedback and business performance to adjust plans and identify opportunities
- Own the sales funnel from prospecting through activation and retention, using tools like HubSpot to manage forecasting and pipeline
Stakeholder Management And Influence
- Act as the voice of the MEA region within the business, ensuring local context is well understood
- Collaborate with cross-functional teams to shape campaigns, products and initiatives that drive partner success
- Communicate with clarity, challenge constructively and lead through authenticity
Hands-On Leadership
- Lead from the front: join calls, support negotiations, and coach team members through challenges
- Set a tone of urgency, high standards, and practical support visible, approachable and grounded in action
- Celebrate wins, course-correct when needed, and hold the team to high expectations
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