Executive - Lead Generation & CRM Management
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Key skills for this role
About the Role
Marrfa is seeking an Executive for Lead Generation & CRM Management in Dubai to manage the complete lead lifecycle, from generation and CRM administration to distribution and reporting.
Key Skills for This Role
Responsibilities
- Generate and manage leads from digital marketing campaigns, events, referrals, and third party portals
- Monitor daily lead inflow from Meta, Google, LinkedIn, websites, WhatsApp, and other marketing channels
- Ensure all leads are captured accurately in the CRM
- Verify lead quality and eliminate duplicate or invalid records
- Manage and maintain the CRM database (Bitrix24 or equivalent)
- Create and update lead records with complete customer information
- Ensure proper tagging, source tracking, campaign attribution, and lead status updates
- Maintain CRM hygiene by auditing data regularly
Requirements
- Experience in lead generation and CRM management
- Proficiency in using CRM software (Bitrix24 or equivalent)
- Ability to monitor and manage leads from digital marketing channels (Meta, Google, LinkedIn, etc.)
- Strong data accuracy and attention to detail
- Excellent coordination and communication skills
Full Job Posting
Company Description
- Marrfa is a real estate advisory company that supports individuals and investors navigating Dubai’s dynamic property market.
- The team focuses on in depth knowledge of the local landscape, offering tailored guidance for a wide range of financial and lifestyle goals.
- Marrfa helps clients make informed decisions, whether they are first time buyers or experienced investors.
- With a strong commitment to integrity and excellence, the company aims to build long term relationships based on trust and transparent advice.
Role Description
- We are looking for a proactive and detail oriented Executive Lead Generation & CRM Management to manage the complete lead lifecycle—from lead generation and CRM administration to lead distribution, tracking, and reporting.
- The ideal candidate will ensure timely lead allocation, maintain data accuracy, coordinate with the sales team, and optimize CRM processes to improve lead conversion and overall sales efficiency.
Lead Generation & Management
- Generate and manage leads from digital marketing campaigns, events, referrals, and third party portals.
- Monitor daily lead inflow from Meta, Google, LinkedIn, websites, WhatsApp, and other marketing channels.
- Ensure all leads are captured accurately in the CRM.
- Verify lead quality and eliminate duplicate or invalid records.
CRM Administration
- Manage and maintain the CRM database (Bitrix24 or equivalent).
- Create and update lead records with complete customer information.
- Ensure proper tagging, source tracking, campaign attribution, and lead status updates.
- Maintain CRM hygiene by auditing data regularly.
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