Executive Director - F&B Marketing - Jumeirah
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Key skills for this role
About the Role
Jumeirah seeks an Executive Director of F&B Marketing to lead the commercial strategy for its Signature restaurant portfolio. The role requires 12-15 years in luxury hospitality marketing, with senior leadership experience overseeing multi-outlet portfolios.
Key Skills for This Role
Responsibilities
- Shape and lead the vision and commercial trajectory of Jumeirah’s Signature restaurant portfolio, shaping how the destination is experienced, desired and chosen within Dubai’s evolving luxury dining landscape
- Translate bold brand ambition into sustained commercial success, driving meaningful growth in covers, guest acquisition, average spend and long term revenue performance
- Take full ownership of marketing investment and strategic direction, ensuring every initiative not only inspires the market, but delivers measurable impact on demand and booking behaviour
- Orchestrate a seamless commercial ecosystem, uniting Marketing, Revenue, Sales & Events and Client Development into one high performing engine that consistently converts interest into visits
- Lead the launch and evolution of concepts with intent and precision, ensuring each moment in market creates lasting relevance, energy and demand across the portfolio
- Build and inspire a function that thrives on creativity, pace and accountability, setting new benchmarks for what luxury F&B marketing delivers in both brand and performance
Requirements
- 12–15 years’ experience in luxury hospitality, lifestyle or premium F&B environments
- Minimum 5+ years in senior leadership roles overseeing multi outlet portfolios (8+ venues or equivalent scale)
- Proven track record driving demand, covers and revenue through integrated marketing and commercial strategy
- Strong experience launching or repositioning restaurant portfolios, beach clubs or lifestyle destinations
- Demonstrated ability to operate within complex, matrix organisations, influencing senior stakeholders at Corporate level
Full Job Posting
About Jumeirah
- Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 29 properties across 11 countries.
About the Job
- An exciting opportunity has arisen for an Executive Director – F&B Marketing to join Jumeirah.
Main Duties and Responsibilities
- Shape and lead the vision and commercial trajectory of Jumeirah’s Signature restaurant portfolio, shaping how the destination is experienced, desired and chosen within Dubai’s evolving luxury dining landscape.
- Translate bold brand ambition into sustained commercial success, driving meaningful growth in covers, guest acquisition, average spend and long term revenue performance.
- Take full ownership of marketing investment and strategic direction, ensuring every initiative not only inspires the market, but delivers measurable impact on demand and booking behaviour.
- Orchestrate a seamless commercial ecosystem, uniting Marketing, Revenue, Sales & Events and Client Development into one high performing engine that consistently converts interest into visits.
- Lead the launch and evolution of concepts with intent and precision, ensuring each moment in market creates lasting relevance, energy and demand across the portfolio.
- Build and inspire a function that thrives on creativity, pace and accountability, setting new benchmarks for what luxury F&B marketing delivers in both brand and performance.
About You
- 12–15 years’ experience in luxury hospitality, lifestyle or premium F&B environments.
- Minimum 5+ years in senior leadership roles overseeing multi outlet portfolios (8+ venues or equivalent scale).
- Proven track record driving demand, covers and revenue through integrated marketing and commercial strategy.
- Strong experience launching or repositioning restaurant portfolios, beach clubs or lifestyle destinations.
- Demonstrated ability to operate within complex, matrix organisations, influencing senior stakeholders at Corporate level.
About the Benefits
- Supportive and inclusive work environment.
- Access to Learning & Development programmes and clear career pathways.
- Opportunities for internal mobility within our global network.
- Colleague discounts on food, beverage, and hotel stays worldwide.
- Comprehensive healthcare and life insurance coverage.
- Paid annual leave entitlement.
- Incentive programmes aligned with leadership performance.
- Competitive tax free salary paid in UAE Dirhams (AED).
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