Executive - Brand Marketing
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Key skills for this role
About the Role
STYLI Marketplace seeks a Brand Marketing Executive to support brand marketing initiatives across GCC markets. The role involves executing campaigns, PR, influencer partnerships, events, and consumer research.
Key Skills for This Role
Responsibilities
- Support the Brand Manager in maintaining Styli's brand identity, tone of voice, and positioning across all customer touchpoints
- Work closely with the Brand Manager to execute the annual brand marketing calendar, including seasonal campaigns, product launches, and key brand moments
- Coordinate with creative, content, performance, CRM, and merchandising teams to ensure campaigns are delivered on time and in line with objectives
- Coordinate day to day execution with PR agencies, ensuring timely sharing of campaign information, product updates, and brand messaging
- Support media outreach, product seeding, coverage tracking, and reporting while maintaining relationships with media and industry contacts
- Work with the Brand Manager and external agencies to execute events, pop ups, brand activations, and experiential marketing initiatives across GCC markets
- Coordinate vendors, timelines, budgets, logistics, and post event reporting to ensure smooth delivery and brand consistency
- Execute influencer campaigns across GCC markets, including influencer sourcing, onboarding, briefing, content approvals, campaign coordination, and performance tracking
- Maintain influencer databases and support relationship management with creators and agencies
- Support the execution of brand partnerships and collaboration projects by coordinating with internal teams and external partners on campaign deliverables, timelines, and launch plans
- Track partnership performance and contribute to post campaign evaluations
- Work with the Brand Manager and external research agencies to support consumer immersions, focus groups, market visits, and customer research initiatives
Requirements
- 2–3 years of experience in brand marketing, PR, influencer marketing, events, or related fields
- Experience coordinating integrated marketing campaigns and working with multiple stakeholders and agencies
- Strong understanding of GCC markets; KSA experience is an advantage
- Arabic language skills preferred
- Excellent communication, organisation, and project management skills
- Passion for fashion, culture, and consumer trends
Full Job Posting
About STYLI Marketplace
- STYLI Marketplace is an e commerce concept founded in 2019 by Landmark Group, emerging as one of the largest fashion and beauty platforms in the GCC and India.
- With a strong focus on trendy, affordable fashion and beauty products, STYLI marketplace brings over 40,000 styles to men, women, kids, and beauty enthusiasts.
- Our vision is to be the most aspirational value fast fashion and lifestyle destination, delivering seamless service excellence.
Job Description
- The Brand Marketing Executive will work closely with the Brand Manager & Head of Branding to execute Styli's brand marketing initiatives across GCC markets.
- The role will support the delivery of campaigns, PR activities, influencer partnerships, events, collaborations, and consumer research programs that strengthen brand awareness and customer engagement.
1. Brand Strategy & Positioning
- Support the Brand Manager in maintaining Styli's brand identity, tone of voice, and positioning across all customer touchpoints.
- Ensure marketing and communication materials are aligned with established brand guidelines across GCC markets.
2. Marketing Brand Calendar & Campaigns
- Work closely with the Brand Manager to execute the annual brand marketing calendar, including seasonal campaigns, product launches, and key brand moments.
- Coordinate with creative, content, performance, CRM, and merchandising teams to ensure campaigns are delivered on time and in line with objectives.
3. PR Management
- Coordinate day to day execution with PR agencies, ensuring timely sharing of campaign information, product updates, and brand messaging.
- Support media outreach, product seeding, coverage tracking, and reporting while maintaining relationships with media and industry contacts.
4. Events & On ground Activations
- Work with the Brand Manager and external agencies to execute events, pop ups, brand activations, and experiential marketing initiatives across GCC markets.
- Coordinate vendors, timelines, budgets, logistics, and post event reporting to ensure smooth delivery and brand consistency.
5. Influencer Marketing
- Execute influencer campaigns across GCC markets, including influencer sourcing, onboarding, briefing, content approvals, campaign coordination, and performance tracking.
- Maintain influencer databases and support relationship management with creators and agencies.
6. Brand Collaborations
- Support the execution of brand partnerships and collaboration projects by coordinating with internal teams and external partners on campaign deliverables, timelines, and launch plans.
- Track partnership performance and contribute to post campaign evaluations.
7. Consumer Immersions
- Work with the Brand Manager and external research agencies to support consumer immersions, focus groups, market visits, and customer research initiatives.
- Compile consumer insights, market trends, and competitive intelligence to support campaign planning and brand decision making.
8. Insights & Reporting
- Track and report on campaign, PR, influencer, event, and brand performance metrics.
- Maintain reporting dashboards and share key learnings and recommendations to support future marketing activities.
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