Content Lead
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Key skills for this role
About the Role
Styli Marketplace seeks a Content Lead to oversee marketing campaign shoots, manage a team of copywriters and video creators, and grow organic social channels. Requires 10+ years of experience in fashion e-commerce content or branding, with strong creative vision and leadership skills.
Key Skills for This Role
Responsibilities
- Lead end to end marketing campaign shoots from concept to execution
- Oversee and mentor a team of Arabic & English copywriters and in house video content creators
- Build and grow Styli's organic social channels (Instagram, TikTok, Snapchat, YouTube)
- Collaborate with UGC creators and influencers to produce authentic content
- Partner with Creative Manager, designers, performance marketing, CRM, influencer, and brand teams
Requirements
- Bachelor's or Master's degree in Marketing, Communications, Media, Business, or related field
- Proven experience in fashion & lifestyle content creation
- Minimum 10 years of experience in fashion e commerce, content or branding
- Strong creative vision with understanding of digital and social trends
- Leadership experience managing cross functional creative teams
- Arabic speaking is a strong plus
Full Job Posting
Job Description
- Lead end to end marketing campaign shoots – from concept and mood boarding to execution, including onboarding, and managing production houses and freelancers.
- Oversee and mentor a team of Arabic & English copywriters and in house video content creators to produce impactful, on brand content.
- Build and grow Styli’s organic social channels – Instagram, TikTok, Snapchat, and YouTube – through sharp strategy and engaging content.
- Collaborate with UGC creators and influencers to produce authentic, trend driven content.
- Partner closely with Creative Manager, designers, performance marketing, CRM, influencer, and brand teams to ensure creative consistency and impact.
Qualifications & Experience
- Bachelor’s or Master’s degree in Marketing, Communications, Media, Business, or a related field.
- Proven experience in fashion & lifestyle content creation.
- Minimum 10 years of experience in fashion e commerce, content or branding.
- Strong creative vision with an understanding of digital and social trends.
- Leadership experience managing cross functional creative teams.
- Arabic speaking is a strong plus.
About STYLI Marketplace
- E commerce concept founded in 2019 by Landmark Group.
- One of the largest fashion and beauty platforms in the GCC and India.
- Offers over 40,000 styles to men, women, kids, and beauty enthusiasts.
Equal Opportunities
- We are committed to fostering an inclusive and diverse workplace.
- We do not discriminate on the basis of race, colour, religion, sex, national origin, age, disability, or any other legally protected status.
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