Emiratization | Regional Content & Visual Communication Manager | Retail | IKEA RSO Jebel Ali

173897

Overview Of The Role

Strategic Communication Development

• Develop and steer the integrated communication strategy across all business areas, internal sales support functions, and 360 marketing campaigns.
• Lead the creation of visual communication, graphic design, and multimedia communication assets.

Communication Infrastructure & Content Strategy

• Map and analyse the communication channel landscape and content ecosystem for effective communication.
• Establish and maintain a regional Communication & Digital Publication Content Strategy.

Cross-Functional Collaboration

• Partner with Digital teams in Inter IKEA and INGKA Group.
• Introduce new communication strategies to support implementation of country business plans.

Brand Expression & Customer Touchpoints

• Support all stores and customer touchpoints to secure a strong IKEA Brand identity.
• Ensure communication standards in the region are distinct from competitors.

Concept-Driven Communication & Commercial Support

• Plan and deliver graphic solutions that support commercial priorities.
• Collaborate with several SO functions to define national priorities.

Publications & Production

• Lead brochures, CRM, and publication processes to ensure alignment with IKEA brand guidelines.
• Manage content localization and translation for clear communication across languages.

Content Creation & In-House Studio

• Lead production of high-quality content for various channels including video, social media, and internal platforms.
• Manage scheduling and equipment coordination for efficient content workflows.

Store Communication Coaching & Leadership

• Coach Store Graphic Communication Leaders to enhance the IKEA shopping experience.
• Maintain understanding of customer insights and behaviors to improve store communication.

Competence Development & Best Practice Sharing

• Share best practices to strengthen graphical communication competence.
• Provide training on using global communication tools and guidelines.

Projects & Expansion Support

• Support expansion project phases with graphic design expertise.
• Contribute to strengthening current ways of working through best practices.

Financial Efficiency

• Ensure communication development processes are cost-effective without compromising quality.
• Secure unified country-wide approaches for artwork creation and production efficiency.

Required Skills To Be Successful

• Comprehensive understanding of the role and responsibilities within Communication & Interior Design.
• Ability to develop communication plans using digital assets.
• Strong leadership and strategic thinking skills.
• Expertise in consumer buying behavior and competitive market analysis.

What Qualifies You For The Role

• 5+ years of experience in a communications leadership role with a full 360-degree communication approach.
• Bachelor's Degree in Interior Design, Architecture, Communication, or Spatial Design.
• Knowledge of the IKEA Concept and experience incorporating commercial calendars into communications.
• Proficiency in Adobe Creative Suite CS6 for both Mac and PC.
• We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.
• Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate
• why
• this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility.
• Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities.
• We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.
• As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process.
• We make every effort to review and respond to every application.