Emiratization | Marketing Manager | Al-Futtaim Automotive | Volvo
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About the Role
Job Requisition ID: 178464 Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Key Skills for This Role
Full Job Posting
178464
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands.
Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
Overview Of The Role
We are looking for a Brand Marketing Manager to lead the development and execution of integrated marketing strategies that strengthen brand presence, drive customer acquisition, and support revenue growth.
This role combines strategic thinking with hands-on delivery across digital, CRM, retail, events, and experiential marketing channels.
The successful candidate will play a key role in translating brand positioning into impactful campaigns while ensuring strong alignment with business priorities and customer expectations.
What You Will Do
- Develop and deliver annual and quarterly marketing plans aligned with business and brand objectives.
- Lead integrated campaigns across digital, social media, CRM, PR, retail, and events to drive awareness, consideration, leads, and conversion.
- Translate brand positioning into compelling campaigns, product launches, showroom activations, and customer engagement initiatives.
- Manage end-to-end campaign execution, ensuring activities are delivered on time, within budget, and in line with brand standards.
- Work closely with internal stakeholders across Sales, Operations, Pricing, Showroom, Product, and Finance to ensure marketing activity supports wider business goals.
- Oversee agency and vendor relationships, including briefing, reviewing deliverables, and ensuring quality and consistency across all assets.
- Drive CRM and lead nurturing initiatives, including automation journeys, database engagement, and customer lifecycle marketing.
- Plan and execute events, experiential activations, and PR initiatives that enhance customer engagement and brand visibility.
- Track performance, monitor KPIs, and use market and competitor insights to optimize campaigns and improve return on investment.
- Support reporting requirements, including quarterly updates, market insights, and recommendations for continuous improvement.
Required Skills To Be Successful
- Strong strategic thinking with the ability to turn plans into high-quality execution.
- Experience in brand marketing, events, product marketing, performance marketing, and CRM.
- Bachelor’s degree in marketing, Business, or a related field. 5–8 years of relevant marketing experience, ideally within automotive, retail, or FMCG.
- Proven experience managing integrated marketing campaigns and agency relationships.
About The Team
You will be part of the Volvo Marketing team within the Automotive division, working in a fast-paced and collaborative environment focused on building brand strength and delivering impactful customer experiences.
The team partners closely with cross-functional stakeholders including Sales, Showroom, Operations, Pricing, Finance, and external agencies to bring campaigns and activations to life across multiple touchpoints.
What Equips You For The Role
- Good understanding of digital marketing, social media, CRM platforms, and analytics tools.
- Experience working in a brand-led environment with a strong focus on customer engagement and commercial performance.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns at once.
- Strong stakeholder management and communication skills across internal teams, agencies, and external partners.
- A data-driven mindset with the ability to interpret performance metrics and translate them into actionable insights.
- Creativity and strong storytelling capability, with a clear understanding of how to build brand impact.
- Commercial awareness and the ability to balance customer engagement with business performance goals.
About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies,
Al-Futtaim Automotive
is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors.
Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path.
This is Al-Futtaim Automotive and we empower talent to move forward.
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