Email Marketing Specialist
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Key skills for this role
About the Role
A leading organisation in events, entertainment, and live experiences is seeking an Email Marketing Specialist to join their marketing team in Abu Dhabi. The role involves developing and executing email campaigns, managing audience segmentation, and using data-driven insights to optimize performance.
Key Skills for This Role
Responsibilities
- Develop and execute email marketing strategies aligned to wider marketing objectives
- Plan, schedule and deliver promotional campaigns, newsletters and automated customer journeys
- Manage audience segmentation and database targeting to maximise engagement and conversions
- Create, build and deploy email campaigns using leading ESP platforms
- Work closely with content, design and digital teams to produce compelling email communications
- Implement personalisation strategies to improve customer experience and campaign performance
- Develop and optimise customer lifecycle journeys, including engagement, retention, nurture and reactivation campaigns
- Conduct A/B testing across subject lines, content and send times
- Monitor campaign performance, including open rates, click through rates, conversions, retention metrics and customer engagement
- Produce regular reporting and data driven insights, making recommendations to continually improve future campaigns
- Work within a fast paced marketing environment, managing multiple campaigns, competing priorities and tight deadlines
- Ensure database integrity, compliance and email marketing best practice
Requirements
- Minimum 3 years' experience in email marketing, CRM or lifecycle marketing
- Strong hands on experience with email marketing platforms and marketing automation tools
- Proven experience managing audience segmentation and customer journeys
- Demonstrated experience developing engagement led, nurture, retention and lifecycle email campaigns
- Strong understanding of email deliverability, A/B testing and campaign optimisation
- Proven ability to analyse campaign performance and use data driven insights to improve future communications
- Strong analytical mindset with the ability to interpret customer behaviour and campaign metrics
- Experience working in a fast paced, high volume marketing environment, managing multiple campaigns simultaneously
- Excellent written communication skills and exceptional attention to detail
- Bachelor's degree in Marketing, Digital Marketing, Business or a related field preferred
Full Job Posting
Role Overview
- We're representing a leading organisation within the events, entertainment and live experiences sector that is looking to appoint an Email Marketing Specialist to join its growing marketing team in Abu Dhabi.
- Reporting to the Senior Manager – CRM & Analytics, this role is ideal for someone who lives and breathes CRM, customer journeys, audience segmentation and email performance.
- You'll take ownership of developing and executing email campaigns that drive engagement, ticket sales, customer retention and commercial results across a portfolio of high profile projects.
- This role goes beyond campaign deployment. We're looking for someone who can analyse campaign performance, interpret customer behaviour and use data driven insights to continually optimise future communications.
Key Responsibilities
- Develop and execute email marketing strategies aligned to wider marketing objectives.
- Plan, schedule and deliver promotional campaigns, newsletters and automated customer journeys.
- Manage audience segmentation and database targeting to maximise engagement and conversions.
- Create, build and deploy email campaigns using leading ESP platforms.
- Work closely with content, design and digital teams to produce compelling email communications.
- Implement personalisation strategies to improve customer experience and campaign performance.
- Develop and optimise customer lifecycle journeys, including engagement, retention, nurture and reactivation campaigns.
- Conduct A/B testing across subject lines, content and send times.
- Monitor campaign performance, including open rates, click through rates, conversions, retention metrics and customer engagement.
- Produce regular reporting and data driven insights, making recommendations to continually improve future campaigns.
- Work within a fast paced marketing environment, managing multiple campaigns, competing priorities and tight deadlines.
- Ensure database integrity, compliance and email marketing best practice.
Requirements
- Minimum 3 years' experience in email marketing, CRM or lifecycle marketing.
- Strong hands on experience with email marketing platforms and marketing automation tools.
- Proven experience managing audience segmentation and customer journeys.
- Demonstrated experience developing engagement led, nurture, retention and lifecycle email campaigns.
- Strong understanding of email deliverability, A/B testing and campaign optimisation.
- Proven ability to analyse campaign performance and use data driven insights to improve future communications.
- Strong analytical mindset with the ability to interpret customer behaviour and campaign metrics.
- Experience working in a fast paced, high volume marketing environment, managing multiple campaigns simultaneously.
- Excellent written communication skills and exceptional attention to detail.
- Bachelor's degree in Marketing, Digital Marketing, Business or a related field preferred.
What's on Offer
- AED 18,000 – 20,000 per month + benefits.
- Opportunity to work on exciting large scale consumer campaigns.
- Career growth within a highly regarded organisation.
- Abu Dhabi based role.
Please note
- Due to visa restrictions associated with this position, applications can only be considered from candidates holding passports eligible for Abu Dhabi G Sec clearance.
- To apply, please send your CV to Inspire Selection for a confidential discussion.
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