eCommerce Marketing Manager

Who We Are

Summary

Ecommerce Strategy & Trading Calendar

• Own the eCommerce trading calendar, ensuring all product launches, campaigns, and promotions are planned and executed in line with business objectives
• Align cross-functional teams (Creative, Paid Media, CRM, Merchandising, Operations) to deliver seamless go-to-market campaigns

Campaign Management & Site Experience

• Lead end-to-end campaign planning and execution, including ideation, competitor benchmarking, and commercial planning
• Own campaign timelines, ensuring alignment across CRM, Paid Media, Creative, and eCommerce to deliver cohesive launches
• Partner with merchandising team to align onsite execution with campaign priorities, ensuring a consistent and high-performing customer journey
• Work closely with developers and UX to prioritise and implement site enhancements, resolving issues and continuously improving the onsite experience

Revenue & Performance Management

• Monitor daily, weekly, and monthly sales KPIs including traffic, conversion, and average order value (AOV)
• Provide insights and recommendations to optimize performance and achieve revenue and profitability targets

Cross-Functional Collaboration

• Serve as the key link between the Director of eCommerce Marketing and internal teams
• Collaborate with Finance, Operations, and Logistics to align on stock, pricing, tax, and fulfillment requirements
• Provide direction on product/prop requirements for photoshoots and creative campaigns

Analytics & Reporting

• Deliver regular performance reports to the Director of eCommerce Marketing, highlighting successes, risks, and opportunities
• Leverage tools such as GA4, Shopify analytics, and CRM data to support decision-making

Vendor & Tool Management

• Provide leadership input into vendor selection, onboarding, and contract reviews
• Partner with the Assistant to ensure all new vendors and tools are vetted, onboarded, and integrated seamlessly

Innovation & Continuous Improvement

• Identify and implement best practices in eCommerce and digital marketing
• Continuously optimize internal processes, working methods, and customer-facing initiatives to improve efficiency and impact

Requirements

• 4-6 years' experience in eCommerce, digital marketing, or online trading, preferably in retail, beauty, or FMCG
• Proven ability to manage revenue growth, campaign execution, and digital performance optimization
• Strong leadership and team management experience with the ability to coach
• Proficiency with Shopify (or similar CMS), GA4, CRM platforms (e.g. Klaviyo), and marketing/trading tools
• Commercially savvy with strong analytical, reporting, and problem-solving skills
• Excellent communication and collaboration abilities, with experience influencing cross-functional teams
• Highly organized, proactive, and adaptable, with a track record of managing multiple priorities

Benefits

• Monthly "Self Love Days" - at company discretion
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Quarterly product gifting
• *Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination.
• We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status.
• If you need reasonable accommodations at any point in the application or interview process, please let us know.*