Ecom Short-Form Video Ads Creative Strategist (DTC E-Commerce) Full-time . Onsite . Dubai
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Key skills for this role
About the Role
JMB Brands seeks a Creative Strategist to own the short-form video ad creative pipeline for a DTC home cleaning brand. The role involves managing a team of video editors, developing ad concepts, and using performance data to optimize campaigns on Meta and TikTok.
Key Skills for This Role
Responsibilities
- Manage a team of 4–5 video editors — brief them, review their work, set quality standards, manage workload, give feedback
- Own the weekly creative testing pipeline for our home cleaning brand across Meta and TikTok
- Develop ad concepts and write briefs clear enough that editors can execute without back and forth
- Partner directly with the media buying team to read performance data and decide what to scale, iterate or kill
- Cut ads yourself when needed (new angles, urgent tests, A+ concepts, revisions)
- Track and report on creative performance: hook rate, hold rate, CTR, CPA, ROAS contribution
- Stay on top of what's working in the home cleaning / household products category, plus broader DTC trends
- Build the systems, SOPs and workflows the creative team runs on as it scales
Requirements
- 1–3 years producing or directing performance video ads for DTC ecommerce brands (Facebook, Instagram, TikTok, Pinterest)
- Experience managing or leading a team of video editors
- Proven track record of ads that performed at scale
- Strong hands on skills in Adobe Premiere, After Effects and/or CapCut
- Deep understanding of the Meta and TikTok creative landscape
- Commercial instinct: think in CPA, ROAS and conversion rate
- Structured and self directed
- Strong fluent English
- Stable career history
Full Job Posting
About JMB Brands
- JMB Brands is a fast growing ecommerce company focused on building, scaling and operating high growth DTC brands globally.
- We are currently doing $1.5M+/month in revenue and scaling rapidly.
The Opportunity
- We are looking for a Creative Strategist to own the short form video ad creative pipeline for our flagship DTC brand — a fast growing ecom store selling home cleaning products.
- You will lead a team of 4–5 video editors, own the weekly creative testing pipeline, develop concepts and briefs, and use performance data to decide what scales.
Key Responsibilities
- Manage a team of 4–5 video editors — brief them, review their work, set quality standards, manage their workload, give regular feedback and help them grow.
- Own the weekly creative testing pipeline for our home cleaning brand across Meta and TikTok — concepts, hooks, angles, formats, iterations.
- Develop ad concepts and write briefs clear enough that editors can execute without back and forth.
- Partner directly with the media buying team to read performance data and decide what to scale, iterate or kill.
- Stay close to the craft — cut ads yourself when the moment calls for it.
- Track and report on creative performance: hook rate, hold rate, CTR, CPA, ROAS contribution.
- Stay on top of what's working in the home cleaning / household products category, plus broader DTC trends on Meta and TikTok.
- Build the systems, SOPs and workflows the creative team runs on as it scales.
Requirements
- 1–3 years producing or directing performance video ads for DTC ecommerce brands (Facebook, Instagram, TikTok, Pinterest).
- Experience managing or leading a team of video editors (even informally).
- Proven track record of ads that performed at scale.
- Strong hands on skills in Adobe Premiere, After Effects and/or CapCut.
- Deep understanding of the Meta and TikTok creative landscape — UGC, hooks, native formats.
- Bonus: experience with physical product brands in home, cleaning, beauty or similar categories.
- Commercial instinct: you think in CPA, ROAS and conversion rate, not just views or engagement.
- Structured and self directed.
- Strong Fluent English.
- Stable career history.
How We Work
- Speed and iteration over perfection.
- Clear ownership, no unnecessary meetings.
- Results first culture.
- Pay that grows with performance.
What We Offer
- Compensation: AED 15,000 – 22,000 per month, depending on experience and track record, plus performance linked bonus.
- Full ownership of the creative function for our flagship home cleaning brand selling in US & Australia.
- A team of 4–5 video editors to lead from day one.
- Clear progression path as the brand and creative team scale.
- Direct access to the founder and performance team — no bureaucracy.
- Long term growth opportunity inside a fast moving, founder led ecommerce group.
How to Apply
- Submit your CV.
- A portfolio of 3–5 short form video ads you've produced or strategized, ideally with performance context.
- A short note (3–5 sentences) on the single best performing ad you've worked on and why it worked, and your experience managing or leading other editors.
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