Ecom Short-Form Video Ads Creative Strategist (DTC E-Commerce) Full-time . Onsite . Dubai
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
JMB Brands is seeking a Creative Strategist to own the short-form video ad creative pipeline for a DTC home cleaning brand. You will lead a team of video editors, develop ad concepts, and use performance data to optimize campaigns.
Key Skills for This Role
Responsibilities
- Manage a team of 4–5 video editors: brief, review, set quality standards, manage workload, give feedback
- Own the weekly creative testing pipeline for the home cleaning brand across Meta and TikTok
- Develop ad concepts and write briefs clear enough for editors to execute without back and forth
- Partner with media buying team to read performance data and decide what to scale, iterate or kill
- Cut ads yourself when needed for new angles, urgent tests, or A+ concepts
- Track and report on creative performance: hook rate, hold rate, CTR, CPA, ROAS contribution
- Stay on top of trends in home cleaning / household products category and broader DTC trends
- Build systems, SOPs and workflows for the creative team as it scales
Requirements
- 1–3 years producing or directing performance video ads for DTC ecommerce brands (Facebook, Instagram, TikTok, Pinterest)
- Experience managing or leading a team of video editors
- Proven track record of ads that performed at scale
- Strong hands on skills in Adobe Premiere, After Effects and/or CapCut
- Deep understanding of Meta and TikTok creative landscape
- Commercial instinct: think in CPA, ROAS and conversion rate
- Structured and self directed
- Strong fluent English
Full Job Posting
About JMB Brands
- JMB Brands is a fast growing ecommerce company focused on building, scaling and operating high growth DTC brands globally.
- The company specializes in performance driven ecommerce, with a strong focus on acquisition, creative, retention and operational excellence.
- Currently doing $1.5M+/month in revenue and scaling rapidly.
The Opportunity
- We are looking for a Creative Strategist to own the short form video ad creative pipeline for our flagship DTC brand.
- You will lead a team of 4–5 video editors, own the weekly creative testing pipeline, develop concepts and briefs, and use performance data to decide what scales.
Key Responsibilities
- Manage a team of 4–5 video editors — brief them, review their work, set quality standards, manage their workload, give regular feedback and help them grow.
- Own the weekly creative testing pipeline for our home cleaning brand across Meta and TikTok — concepts, hooks, angles, formats, iterations.
- Develop ad concepts and write briefs clear enough that editors can execute without back and forth.
- Partner directly with the media buying team to read performance data and decide what to scale, iterate or kill.
- Stay close to the craft — cut ads yourself when the moment calls for it.
- Track and report on creative performance: hook rate, hold rate, CTR, CPA, ROAS contribution.
- Stay on top of what's working in the home cleaning / household products category, plus broader DTC trends on Meta and TikTok.
- Build the systems, SOPs and workflows the creative team runs on as it scales.
Requirements
- 1–3 years producing or directing performance video ads for DTC ecommerce brands (Facebook, Instagram, TikTok, Pinterest).
- Experience managing or leading a team of video editors (even informally).
- Proven track record of ads that performed at scale.
- Strong hands on skills in Adobe Premiere, After Effects and/or CapCut.
- Deep understanding of the Meta and TikTok creative landscape — UGC, hooks, native formats.
- Bonus: experience with physical product brands in home, cleaning, beauty or similar categories.
- Commercial instinct: you think in CPA, ROAS and conversion rate, not just views or engagement.
- Structured and self directed.
- Strong Fluent English.
- Stable career history.
What We Offer
- Compensation: AED 15,000 – 22,000 per month, depending on experience and track record, plus performance linked bonus.
- Full ownership of the creative function for our flagship home cleaning brand selling in US & Australia.
- A team of 4–5 video editors to lead from day one.
- Clear progression path as the brand and creative team scale.
- Direct access to the founder and performance team — no bureaucracy.
- Long term growth opportunity inside a fast moving, founder led ecommerce group.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at JMB Marketing Management FZCO
Ecom Growth Operator (DTC E-Commerce) Dubai
Dubai, UAE
A fast-scaling DTC e-commerce brand is seeking a Senior Growth Operator to own the full growth engine including media buying, creative strategy, copywriting, and funnel building. You will manage a team of video editors a
Ecom Short-Form Video Ads Creative Strategist (DTC E-Commerce) Full-time . Onsite . Dubai
Dubai, UAE
JMB Brands seeks a Creative Strategist to own the short-form video ad creative pipeline for a DTC home cleaning brand. You will lead a team of 4-5 video editors, develop ad concepts and briefs, and use performance data t
Real Estate Agents Looking to Change Industries – Ecommerce Growth Operator (Full Training Provided) Full-time . Onsite . Dubai
Dubai, UAE
JMB Marketing Management is hiring an Ecommerce Growth Operator to run and grow online sales, manage advertising, create content, and build product pages. Full training provided. Ideal candidates are former real estate a
Flight Attendants: Switch to a Creative Career in Ecommerce – We'll Train You (Dubai-Based) (Full Training Provided) Full-time . Onsite . Dubai
Dubai, UAE
JMB Marketing Management FZCO is hiring a Creative Team Lead to lead a team of video editors and drive video ad creative for a fast-scaling ecommerce brand. The role involves ideating ad concepts, managing editors, analy
Cabin Crew Looking for a Career Change – Creative Strategist Role in Ecommerce (Dubai based, Full Training Provided)
Dubai, UAE
JMB Marketing Management FZCO seeks a Creative Strategist to lead the video ad creative team for a fast-scaling online brand. The role involves coming up with ad ideas, managing video editors, and driving sales through c
Real Estate Agents: Switch to Ecommerce – Growth Operator Role (We'll Train You)
Dubai, UAE
We are a fast-scaling online brand seeking a driven individual to run and grow our online sales, managing advertising, content creation, and product pages. We provide full training, and the ideal candidate has a proven t
Real Estate Agents Looking to Change Industries – Ecommerce Growth Operator (Full Training Provided) Full-time . Onsite . Dubai
Dubai, UAE
We are a fast-scaling online brand seeking a driven individual to run and grow our online sales, managing advertising, content creation, and product pages. We provide full training, and the ideal candidate has a proven t
Flight Attendants: Switch to a Creative Career in Ecommerce – We'll Train You (Dubai-Based) (Full Training Provided) Full-time . Onsite . Dubai
Dubai, UAE
JMB Marketing Management FZCO is hiring a Video Ad Creative Lead to lead a team of video editors, develop ad concepts, and drive sales through creative content for a fast-scaling ecommerce brand. The role requires video
Ecom Growth Operator (DTC E-Commerce) Dubai
Dubai, UAE
Ecom Short-Form Video Ads Creative Strategist (DTC E-Commerce) Full-time . Onsite . Dubai
Dubai, UAE
Real Estate Agents Looking to Change Industries – Ecommerce Growth Operator (Full Training Provided) Full-time . Onsite . Dubai
Dubai, UAE
Flight Attendants: Switch to a Creative Career in Ecommerce – We'll Train You (Dubai-Based) (Full Training Provided) Full-time . Onsite . Dubai
Dubai, UAE
Cabin Crew Looking for a Career Change – Creative Strategist Role in Ecommerce (Dubai based, Full Training Provided)
Dubai, UAE
Real Estate Agents: Switch to Ecommerce – Growth Operator Role (We'll Train You)
Dubai, UAE
Real Estate Agents Looking to Change Industries – Ecommerce Growth Operator (Full Training Provided) Full-time . Onsite . Dubai
Dubai, UAE
Flight Attendants: Switch to a Creative Career in Ecommerce – We'll Train You (Dubai-Based) (Full Training Provided) Full-time . Onsite . Dubai
Dubai, UAE