Ecom Growth / Performance Manager (DTC, Paid Traffic, Creative-Led)

Job Description: Ecommerce Growth Manager

About Us

The Opportunity

What You'Ll Own

• You'll personally lead execution across the full growth stack:
• Media buying across Meta (primary), Google, Axon (AppLovin) and Taboola.
• Creative strategy — ad concepts, hooks, angles and briefs that ship at volume.
• Copywriting for ads, landing pages, funnels and product pages.
• Funnel and landing page builds, including cross-sells, upsells and CRO.
• Direct management of our video editing team — and the hiring of 2–3 more editors to expand creative output.
• Email marketing, customer support, operations and finance sit in parallel functions — you'll partner with them closely but won't manage them.

Must-Haves

• Operator mindset. You get things done, remove blockers, and take accountability for results without needing to be pushed.
• Deep creative strategy instincts. You can spot winning hooks, angles and concepts, and you've personally shipped creatives that scaled in ecommerce.
• Hands-on media buying experience across Meta and at least one other major paid channel, with a track record of scaling profitable spend.
• Data-driven decision-making. Fluent in spreadsheets, attribution and unit economics — you make calls from the numbers, not vibes.
• Native-level English, written and verbal. You'll be writing copy for AU and US audiences, so fluent English is absolutely needed.
• How you work
• Direct. No politics, no fluff — you'll challenge the CEO when it matters.
• High-intensity. Five-day weeks with long hours, and willing to work Saturdays when the business calls for it.
• Collaborative. You lift the team up; you're not a lone wolf.
• Entrepreneurial. You treat the business like your own and go the extra mile.

Your First Year

• First 90 days
• Unblock our #1 bottleneck: creative output. Hire 2–3 video editors, onboard them, and build a repeatable creative pipeline. You will be creating the ad scripts which are brought to life by the video editors.
• Begin scaling the US store (currently \~10% of revenue, with significant headroom alongside our established AU business).
• Help us with copywriting, building prelanders and improving conversion rate on existing funnels.
• Establish a weekly reporting cadence covering revenue, ROAS and creative win rate.
• By 6 months
• Take over daily media buying across Meta, Google, Axon and Taboola.
• Measurable ROAS improvement against the current baseline.
• A consistent pipeline of winning creatives shipping every week.
• Full ownership of revenue and profit growth across both stores (AU and US), with bi-weekly CEO reviews.
• By 12 months
• Business at or near a $100M ARR run-rate (\~$8M monthly revenue).
• A diversified channel mix, with Meta, Google, Axon and Taboola all contributing meaningfully.
• Landing page and funnel improvements driving incremental margin.