E-commerce Lead Specialist

Role Objective

Core Responsibilities

• **Marketplace Mastery (Amazon, Noon, & Local Channels)**
• **Listing Architecture:** Build and maintain high-converting product detail pages (PDPs) for premium devices. This includes technical SEO copywriting, A+ Content (EBC) management, and professional image/video integration.
• **Algorithm Optimization:** Master the "Buy Box" logic on Amazon and Noon; monitor competitor pricing, share of voice, and search rankings daily.
• **Account Health:** Ensure 100% compliance with marketplace policies, manage seller ratings, and proactively resolve any listing suppressions or account flags.
• **D2C Website & UX Optimization**
• **Storefront Management:** Lead the day-to-day operations of the official brand webstore (Shopify/Magento).
• **Conversion Rate Optimization (CRO):** Implement A/B testing on landing pages to improve the "add-to-cart" journey for high-ticket items.
• **Technical SEO:** Execute on-page and technical SEO strategies to ensure Spec Brite remains the top authority for relevant searches.
• **Performance Marketing Lead**
• **Paid Media Execution:** Design and manage PPC campaigns (Amazon Advertising, Google Shopping, and Meta Ads) specifically focused on ROAS (Return on Ad Spend).
• **Funnel Building:** Create tailored landing pages and email automation flows for different customer segments (e.g., anti-aging, lymphatic drainage, skin texture).
• **Data Analytics:** Move beyond basic reporting; provide deep-dive insights using GA4 and marketplace analytics to pivot strategies weekly based on performance.
• **Inventory & Technical Operations**
• **Stock Orchestration:** Forecast demand for international shipments to prevent stock-outs of high-demand devices.
• **Fulfillment Oversight:** Coordinate with the logistics team to ensure FBA (Fulfillment by Amazon) and Noon-now shipments are processed accurately and on time.
• **Tech Stack Management:** Manage integrations between the website, CRM, and inventory management systems.
• **Premium Customer Journey**
• **Value-Added Content:** Work with the product team to ensure clinical trial data and "How-To" guides are accessible to customers post-purchase.
• **Review Management:** Implement automated and manual strategies to generate high-quality, verified customer reviews and video testimonials.

Specialist Requirements

• **Proven Track Record:** 4+ years of hands-on experience in E-commerce, specifically in the UAE/GCC market.
• **Platform Expert:** Advanced certification in Amazon Advertising or Google Ads is highly preferred.
• **Premium Brand Experience:** Previous experience selling high-ticket items (Beauty Tech, Electronics, or Medical Devices) where "education-based selling" is required.
• **Analytical Mindset:** Expert proficiency in performance tracking.
• **Agility:** A "lead specialist" mindset—someone who can build the strategy at 9 AM and fix a website bug or upload a CSV at 10 AM.
• KPIs for Success
• Monthly Gross Merchandise Value (GMV) growth across all platforms.
• Targeted ROAS on paid media spend.
• Conversion Rate (CR) benchmarks per product category.
• Marketplace Account Health Score (Maintained at "Healthy/Excellent").