Digital Marketing Specialist
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About the Role
Spec Brite Group is seeking an AI-Enhanced Growth & Performance Marketer to lead digital customer acquisition, paid media, and content execution. The ideal candidate is a technological generalist who leverages generative AI platforms to execute campaign strategies and creative production.
Key Skills for This Role
Responsibilities
- Structure, launch, and manage multi channel paid campaigns across Meta and Google Ads
- Use generative AI tools to rapidly produce high converting ad variations
- Produce weekly authoritative, long form articles targeting core wellness and biometric analysis clusters
- Edit raw mobile event footage into high impact ads
Requirements
- 3+ years of proven experience running paid performance ads (Meta/Google)
- Active proficiency in generative AI tools for creative production
- Highly autonomous and data disciplined mindset
Full Job Posting
POSITION OVERVIEW
- We are seeking a forward thinking, highly efficient AI Enhanced Growth & Performance Marketer to spearhead our digital customer acquisition, paid media, and content execution.
- The ideal candidate is not a traditional digital marketer who works in a single silo. You are a technological generalist who leverages advanced generative AI platforms (text, image, video, and data automation tools) as a force multiplier to execute both high level campaign strategies and fast, premi
CORE RESPONSIBILITIES
- Performance Marketing & Ad Management (Strategy Engine): Campaign Deployment: Structure, launch, and manage multi channel paid campaigns across Meta and Google Ads
- AI Driven Creative Production (Visual & Copy Engine): Rapid Asset Generation: Use generative AI tools to rapidly produce high converting ad variations.
- SEO Content Sprints: Produce weekly authoritative, long form articles targeting core wellness and biometric analysis clusters to grow organic search traffic.
TECHNICAL SKILLS & TOOL STACK REQUIREMENTS
- Paid Media: Meta Ads Manager (Andromeda protocol standard), Google Ads Manager, and Google Search Console, AI Related tools …
- E Commerce & CRM: Basic navigation of Shopify and CRM (tracking pipelines, links, and UTM configurations).
- Generative AI Toolkit (Required Proficiency): Video Editing: Edit raw mobile event footage into high impact ads.
QUALIFICATIONS & PROFILE
- Experience: 3+ years of proven experience running paid performance ads (Meta/Google) with an active portfolio demonstrating how you use AI to cut creative production times in half.
- Mindset: Highly autonomous, data disciplined, and proactive. You prefer to run a lean, automated process rather than relying on heavy agency dependencies.
WHAT WE OFFER
- A pivotal role in a growing, premium wellness and medical technology enterprise.
- A modernized, highly automated workflow environment with zero legacy operational friction.
- Direct collaboration with an agile, supportive technical and operations team.
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