Digital Marketing Specialist
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Key skills for this role
About the Role
Spec Brite Group seeks a Digital Marketing Specialist to plan, execute, and optimize campaigns across multiple channels. The role involves managing social media, creating content, monitoring analytics, and collaborating with teams to drive brand awareness and lead generation.
Key Skills for This Role
Responsibilities
- Plan, execute, and optimize digital marketing campaigns across multiple channels
- Manage social media platforms, create and schedule content
- Monitor campaign performance and coordinate online promotions
- Track website and campaign analytics, prepare reports, and recommend data driven improvements
- Collaborate with sales, product, and design teams to align messaging and maintain brand consistency
Requirements
- Strong Social Media Marketing and Online Marketing skills
- Core Digital Marketing skills including campaign planning and optimization
- Web Analytics skills to track performance and generate insights
- Excellent Communication skills for cross functional collaboration
- Relevant experience in wellness, healthcare, or beauty sectors is beneficial
- Proficiency with social media tools, advertising platforms (e.g., Meta Ads, Google Ads), and basic SEO principles
- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent practical experience
- Ability to work in a hybrid environment, manage multiple projects, and meet deadlines
Full Job Posting
Company Description
- Spec Brite Group provides a curated portfolio of devices and products for medical, aesthetic, fitness, and nutrition applications across the wellness industry.
- With more than 20 years of experience, the company focuses on delivering high quality wellness solutions sourced globally to clients in the Middle East and Africa.
- Spec Brite Group is a leading provider of wellness products and solutions to hospitals, clinics, nutrition centers, salons and spas, beauty centers, gymnasiums, and hotels in both government and private sectors.
- The organization values innovation, customer satisfaction, and long term partnerships with healthcare and wellness providers.
- Team members join a dynamic environment that supports professional growth in a fast evolving market.
Role Description
- Plan, execute, and optimize digital marketing campaigns across multiple channels to increase brand awareness and generate qualified leads.
- Manage social media platforms, create and schedule content, monitor campaign performance, and coordinate online promotions.
- Track website and campaign analytics, prepare regular reports, and recommend data driven improvements.
- Collaborate with sales, product, and design teams to align messaging, maintain brand consistency, and support overall marketing objectives.
Qualifications
- Strong Social Media Marketing and Online Marketing skills to manage campaigns and engage audiences across digital platforms.
- Core Digital Marketing skills, including campaign planning, optimization, and familiarity with key digital channels and tools.
- Web Analytics skills to track performance metrics, interpret data, and generate actionable insights for continuous improvement.
- Excellent Communication skills to collaborate with cross functional teams and create clear, compelling messaging.
- Relevant experience in the wellness, healthcare, or beauty sectors is beneficial.
- Proficiency with major social media tools, advertising platforms (e.g., Meta Ads, Google Ads), and basic SEO principles is preferred.
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Ability to work in a hybrid environment, manage multiple projects, and meet deadlines with attention to detail.
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