Director, Player Experience (PX) Research

About the Role

Core Responsibilities

• Establish the strategic direction for PX Research from concept and playtesting through live service.
• Lead, mentor, and empower a diverse research organization across studios, markets, and platforms.
• Unify qualitative, quantitative, behavioral, sentiment, telemetry, and market intelligence into actionable player stories.
• Align player needs with franchise strategies, objectives, and success metrics.
• Deliver narratives connecting player understanding to product direction, innovation, growth, and portfolio success.
• Improve research methods through experimentation, continuous learning, and AI-assisted and data-driven approaches.
• Build scalable research roadmaps, optimize workflows, and measure research reach and impact.

Qualifications

• At least 12 years of experience in player research, user research, consumer insights, or a related field.
• At least five years of experience leading multi-disciplinary research teams.
• A track record of research strategies influencing creative and business outcomes.
• Experience collaborating with analytics, data science, and market research teams.
• Strong leadership skills for mentoring and growing a distributed research organization.
• Excellent storytelling, presentation, and influence skills with executives and product leaders.
• Expertise in qualitative, quantitative, and telemetry-based research methods.
• Passion for understanding player motivations and translating insights into meaningful experiences.

Pay Transparency

• For British Columbia, the listed pay range is CAD 169,500 to CAD 242,600, depending on location.
• Applicable pay varies by location and is determined using education, qualifications, certifications, experience, skills, geography, and business needs.
• The role may also be eligible for bonus and other incentive programs.

About Electronic Arts