Director of Sales & Marketing - Raffles Diriyah
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Key skills for this role
About the Role
Raffles Diriyah, a luxury hotel in Riyadh, seeks a Director of Sales & Marketing to lead all commercial activities. The role oversees sales, marketing, revenue management, and public relations to drive revenue growth and brand positioning.
Key Skills for This Role
Responsibilities
- Lead the overall commercial strategy across all revenue generating areas to maximise Total Hotel Revenue performance
- Develop and execute annual Commercial, Sales and Marketing strategies aligned with ownership objectives and luxury brand standards
- Oversee recruitment, development, performance management and succession planning of Sales, Marketing & Communications, Revenue Management and Reservations teams
- Drive strategic market segmentation, demand generation and account development initiatives
- Develop Key Account and Target Account strategies in collaboration with Global Sales Offices
- Lead integrated sales efforts across Direct, Luxury Consortia, Travel Advisor Networks, Corporate Accounts, Wholesale, OTA Distribution, etc.
- Oversee positioning, marketing and commercial strategy of branded residences and ultra luxury accommodation offerings
- Represent the hotel at luxury trade events, strategic industry platforms, roadshows and sales missions
- Build and maintain strong relationships with ownership stakeholders
- Lead pricing, segmentation, distribution and revenue optimisation strategies in collaboration with Revenue Management
- Play an active leadership role in forecasting, budgeting, demand planning and commercial performance analysis
- Monitor market intelligence, competitive positioning, consumer trends and distribution landscape developments
Requirements
- Bachelor’s Degree and/or Hotel Management degree
- Minimum of five years’ experience in Hotel Sales & Marketing, including previous experience with luxury or ultra luxury brands
- Experience in Middle East is an advantage
- Strategic, self assured and proactive, with ability to prioritize and make effective, timely decisions
- Ability to build strong strategic relationships and influence stakeholders
- Excellent interpersonal, presentation and written communication skills
- Strong ability to understand and interpret financial data
- Advanced proficiency in Microsoft Word, Excel, Outlook and PowerPoint
- Strong working knowledge of CRS, GDS, PMS, and Sales & Catering systems
Full Job Posting
Company Description
- Raffles Diriyah is a glamourous new landmark in Diriyah – Saudi Arabia’s “City of Earth”.
- Set against the UNESCO World Heritage site of Al Tuarif and the scenic Wadi Hanifa.
- Inspired by Nadji heritage, and infused with Raffles’ timeless elegance, Raffles Diriyah set the standard for gracious hospitality, cultural curiosity, and legendary service.
- At Raffles Diriyah, people are the soul of everything we do.
Job Description
- As an active member of the Executive Committee, the Director of Sales & Marketing is accountable for the strategic leadership, development and execution of all commercial activities across the hotel, ensuring sustainable revenue growth, market leadership and long term brand positioning aligned with
- The role oversees Sales, Marketing, Revenue Management, Reservations, Distribution, Public Relations and commercial performance strategies across Rooms, Residences, Food & Beverage, Wellness and ancillary revenue streams.
Responsibilities
- Lead the overall commercial strategy across all revenue generating areas to maximise Total Hotel Revenue performance and long term asset value.
- Develop and execute annual Commercial, Sales and Marketing strategies aligned with ownership objectives, luxury brand standards and market opportunities.
- Oversee the recruitment, development, performance management and succession planning of Sales, Marketing & Communications, Revenue Management and Reservations teams to drive strong commercial performance.
- Drive strategic market segmentation, demand generation and account development initiatives across key geographic markets and customer segments.
- Develop Key Account and Target Account strategies in collaboration with Global Sales Offices, luxury sales teams and strategic commercial partners.
- Lead integrated sales efforts across Direct, Luxury Consortia, Travel Advisor Networks, Corporate Accounts, Wholesale, OTA Distribution, Luxury Representation partners and emerging demand channels.
- Oversee the positioning, marketing and commercial strategy of branded residences and ultra luxury accommodation offerings, ensuring alignment with broader commercial objectives and luxury market positioning.
- Develop commercial initiatives to optimise Residence rental performance and strengthen integration within the wider hotel commercial ecosystem.
- Represent the hotel and branded residences at luxury trade events, strategic industry platforms, roadshows and sales missions.
- Build and maintain strong relationships with ownership stakeholders to ensure commercial strategies align with long term business priorities and asset objectives.
- Partner closely with Global Sales, Corporate Commercial Teams and Brand leadership to strengthen market positioning and commercial performance.
- Lead pricing, segmentation, distribution and revenue optimisation strategies in collaboration with Revenue Management to maximise ADR, RevPAR Index, revenue quality and profitability.
Additional Responsibilities
- Play an active leadership role in forecasting, budgeting, demand planning and commercial performance analysis.
- Monitor market intelligence, competitive positioning, consumer trends and distribution landscape developments to identify growth opportunities and mitigate commercial risks.
- Develop and execute integrated digital marketing initiatives including customer acquisition strategies, CRM programmes, performance marketing, website optimisation and commercial technology solutions.
- Direct external agencies and internal teams on advertising campaigns, partnerships, collateral development, digital content and brand communications.
- Support Public Relations initiatives that strengthen market visibility, luxury positioning and brand awareness.
- Drive luxury positioning initiatives across Rooms, Dining, Wellness and bespoke experiences to strengthen commercial performance and reinforce brand distinction.
- Develop targeted sales strategies across Luxury Leisure, Consortia, Corporate, Buyouts, Weddings, Social Events, Long Stay and bespoke ultra luxury segments.
- Foster strong collaboration between operational and commercial teams to ensure guest experience delivery aligns with commercial objectives.
- Ensure all commercial activities remain aligned with luxury brand standards and market positioning strategies.
- Lead innovation initiatives that enhance customer experience, strengthen loyalty and improve commercial effectiveness.
- Foster a high performance culture focused on talent development, colleague engagement and continuous improvement.
- Demonstrate leadership through accountability, strategic thinking, integrity and a commitment to service excellence.
Qualifications
- Bachelor’s Degree and/or Hotel Management degree, with a minimum of five years’ experience in Hotel Sales & Marketing, including previous experience with luxury or ultra luxury brands.
- Experience in Middle East, is an advantage.
- Strategic, self assured and proactive, with a demonstrated ability to prioritize and make effective, timely decisions.
- Ability to build strong strategic relationships and influence stakeholders across all levels of the organisation.
- A creative and effective leader with a high degree of professionalism, sound human resources knowledge and strong administrative skills.
- Excellent interpersonal, presentation and written communication skills.
- Strong ability to understand and interpret financial data.
- Computer literacy is essential, with advanced proficiency in Microsoft Word, Excel, Outlook and PowerPoint, as well as strong working knowledge of CRS, GDS, PMS, and Sales & Catering systems.
- Technology savvy, with the ability to utilise digital platforms and systems to support sales strategy, market analysis, customer engagement, reporting and operational efficiency within a luxury hospitality environment.
Additional Information What is in it for you
- Employee benefit card offering discounted rates at Accor properties worldwide.
- Opportunity to develop your talent and grow within your property and across the world!
- Ability to make a difference through our Corporate Social Responsibility & Sustainability activities.
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