Director of Sales and Government Relations
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Key skills for this role
About the Role
The Role As Director of Sales and Government Relations, you will be the commercial architect and government-facing leader of Faena Wadi Safar driving revenue, building strategi.
Key Skills for This Role
Responsibilities
- Develop and execute a comprehensive pre opening sales strategy covering all segments
- Set and deliver ambitious revenue targets across rooms, F&B, events, and ancillary services
- Build and manage the hotel's rate strategy, account portfolio, and sales pipeline
- Lead contract negotiations with key accounts, agencies, and government bodies
- Represent Faena Wadi Safar at industry events, road shows, and trade fairs
- Develop and manage strategic relationships with government ministries, royal court entities, and embassies
- Position the hotel as the venue of choice for official state functions and VIP delegations
- Identify and secure government room block agreements, long stay contracts, and event partnerships
- Collaborate with General Manager to respond to government RFPs
- Stay current on Saudi Vision 2030 initiatives and identify commercial opportunities
- Serve as the hotel's senior representative in engagements with key government entities
- Oversee regulatory compliance and licensing requirements
Requirements
- Proven experience in sales leadership and government relations within luxury hospitality or related industry
- Strong understanding of Saudi Arabia's government landscape and Vision 2030
- Excellent negotiation, communication, and diplomatic skills
- Ability to build and manage a sales team and infrastructure from the ground up
Full Job Posting
The Role
- As Director of Sales and Government Relations, you will be the commercial architect and government facing leader of Faena Wadi Safar.
- You will drive revenue, build strategic partnerships, and position the hotel as the destination of choice for luxury travelers, corporate clients, and government entities.
- This is a dual mandate role demanding both a hunter's instinct for commercial growth and a diplomat's skill in navigating Saudi Arabia's government landscape.
- You will lead the hotel's pre opening commercial strategy, build the sales infrastructure from the ground up, and establish high profile relationships.
Sales Strategy & Revenue Generation
- Develop and execute a comprehensive pre opening sales strategy covering all segments: corporate, MICE, government, leisure, travel trade, and diplomatic accounts.
- Set and deliver ambitious revenue targets across rooms, F&B, events, and ancillary services.
- Build and manage the hotel's rate strategy, account portfolio, and sales pipeline from the ground up.
- Lead contract negotiations with key accounts, agencies, and government bodies, ensuring commercially sound agreements.
- Represent Faena Wadi Safar at industry events, road shows, and trade fairs locally and internationally.
Government & Institutional Sales
- Develop and manage strategic relationships with government ministries, royal court entities, embassies, and quasi government institutions.
- Position Faena Wadi Safar as the venue of choice for official state functions, VIP delegations, ministerial meetings, and government hosted events.
- Identify and secure government room block agreements, long stay contracts, and event partnerships.
- Collaborate with the General Manager to respond to government RFPs and official invitations for proposals.
- Stay current on Saudi Vision 2030 initiatives and identify commercial opportunities that align with national priorities.
Government Relations & Compliance Oversight
- Serve as the hotel's senior representative in engagements with key government entities including the Ministry of Tourism, Ministry of Commerce, and regional authorities.
- Oversee the hotel's regulatory compliance and licensing requirements in partnership with the People & Culture and Finance teams.
- Build and maintain relationships with government contacts to facilitate smooth processing, issue resolution, and proactive communication.
- Monitor the regulatory landscape and brief leadership on changes with operational or commercial implications.
Team Leadership & Commercial Excellence
- Build, lead, and mentor the Sales & Government Relations team, fostering a culture of accountability, collaboration, and commercial ambition.
- Develop the department's tools, systems, and processes including CRM management, account planning, and performance tracking.
- Work closely with Revenue Management, Marketing, and Events teams to align commercial activity with pricing strategy and brand positioning.
- Produce regular sales performance reports, forecasts, and market intelligence for the General Manager and ownership.
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