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Director of Marketing, Digital & Communications - Sofitel Jabal Omar Makkah
Accor
Riyadh, KSA
Full Time
Director
Onsite
1 weeks ago
Marketing StrategyDigital MarketingCommunicationsPublic RelationsSocial Media ManagementSEO
Free
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Marketing StrategyDigital MarketingCommunications
About the Role
Accor seeks a Director of Marketing, Digital & Communications for Sofitel Jabal Omar Makkah to lead integrated marketing, communications, and digital strategies. The role requires 8-10 years of luxury hospitality marketing experience, fluency in English and Arabic, and a bachelor's degree in a related field.
Key Skills for This Role
Marketing StrategyDigital MarketingCommunicationsPublic RelationsSocial Media ManagementSEO
Responsibilities
- Develop and execute the annual marketing, communications and digital marketing strategy aligned with brand objectives and commercial priorities
- Act as guardian of the hotel's Cultural Link and positioning framework
- Contribute actively to strategic planning, budgeting and forecasting processes
- Define annual digital revenue targets for direct and indirect channels
- Build annual digital marketing plans and budgets covering all digital channels and performance levers
- Identify strategic partnerships, collaborations and cultural opportunities that strengthen visibility, guest engagement and brand desirability
- Work closely with Revenue Management and Sales teams to ensure alignment between commercial objectives and marketing initiatives
- Lead the hotel's integrated marketing, communications and PR strategy across all guest facing channels
- Oversee media relations, brand campaigns, partnerships, storytelling and activations in line with the luxury positioning of the hotel
- Build and maintain strong relationships with media, tourism stakeholders, luxury partners, cultural institutions and key industry contacts
- Drive local, regional and international visibility through impactful storytelling and strategic communications
- Manage content direction including photography, videography, editorial storytelling and campaign production, ensuring consistency across all touchpoints
Requirements
- Bachelor's degree in Marketing, Communications, Hospitality Management, Business or a related field
- Minimum 8–10 years' experience in luxury hospitality marketing, communications, digital marketing or e commerce leadership roles
- Proven experience leading integrated marketing, communications and digital strategies within a luxury hospitality or lifestyle environment
- Strong understanding of luxury brand positioning, storytelling and guest engagement
- Strong commercial acumen with the ability to translate brand initiatives into measurable business results
- Strong understanding of SEO, SEM, CRM, social media, website management and digital marketing platforms
- Experience managing PR agencies, creative partners, digital agencies and production suppliers
- Excellent communication, presentation and stakeholder management skills
- Ability to manage multiple priorities in a fast paced environment
- Fluent in English and Arabic
Full Job Posting
Company Description
- Accor is a worldwide leader in hospitality, offering limitless possibilities for career growth.
- The company values diversity and inclusion, welcoming employees as they are.
Job Description
- The Director of Marketing, Digital & Communications is responsible for shaping and elevating the hotel's brand positioning, reputation, visibility, guest desirability and digital performance across all touchpoints.
- As a key member of the leadership team, this role leads the development and execution of integrated marketing, communications, public relations, social media, content, partnerships, e commerce and digital strategies.
- The role is responsible for driving both brand equity and measurable commercial performance across Rooms, Restaurants, Wellness and ancillary revenue streams.
Strategy, Positioning & Commercial Planning
- Develop and execute the annual marketing, communications and digital marketing strategy aligned with brand objectives and commercial priorities.
- Act as guardian of the hotel's Cultural Link and positioning framework, ensuring all campaigns, partnerships, storytelling and guest experiences remain aligned with the property's identity and brand narrative.
- Contribute actively to strategic planning, budgeting and forecasting processes.
- Define annual digital revenue targets for direct and indirect channels.
- Build annual digital marketing plans and budgets covering all digital channels and performance levers.
- Identify strategic partnerships, collaborations and cultural opportunities that strengthen visibility, guest engagement and brand desirability.
- Work closely with Revenue Management and Sales teams to ensure alignment between commercial objectives and marketing initiatives.
Marketing, Communications & Public Relations
- Lead the hotel's integrated marketing, communications and PR strategy across all guest facing channels.
- Oversee media relations, brand campaigns, partnerships, storytelling and activations in line with the luxury positioning of the hotel.
- Build and maintain strong relationships with media, tourism stakeholders, luxury partners, cultural institutions and key industry contacts.
- Drive local, regional and international visibility through impactful storytelling and strategic communications.
- Manage content direction including photography, videography, editorial storytelling and campaign production, ensuring consistency across all touchpoints.
- Manage external agencies, creative partners, photographers, videographers and production suppliers.
Digital Marketing & E Commerce
- Own the full e commerce and digital strategy across direct and indirect channels, accountable for digital revenue across Rooms, F&B, Wellness and ancillary streams, and for the optimal mix between channels.
- Drive direct performance through the hotel websites, booking engine and wider direct channel, optimising the guest journey and direct booking growth.
- Own the indirect channel strategy, managing visibility, content and commercial terms to grow market share and revenue contribution.
- Own the paid media budget and channel mix across SEM, metasearch, display, social, and OTA optimising spend for return across both direct and indirect.
- Oversee CRM initiatives, database growth, segmentation and guest lifecycle communications.
- Hold digital campaigns and agencies accountable for measurable ROI, lead generation and conversion, keeping the property ahead of emerging platforms and consumer trends.
- Own digital measurement and attribution, analytics, tracking and dashboards, as the single source of truth for digital performance across all channels.
- Stay abreast of emerging digital platforms, technologies and consumer trends to identify new opportunities for growth.
Social Media & Content Strategy
- Define and oversee the hotel's social media strategy to strengthen awareness, engagement and community growth.
- Ensure all content reflects the luxury standards, visual identity and cultural relevance of the brand.
- Identify emerging social trends, creators, influencers and partnership opportunities.
- Lead content planning, creation and publishing across all social channels.
- Monitor and optimise social media performance and audience engagement.
Online Reputation & Guest Engagement
- Manage the hotel's online reputation and guest sentiment across all review platforms.
- Monitor guest feedback and identify opportunities to improve the guest experience.
- Work closely with Operations and Guest Relations teams to address guest concerns and enhance satisfaction.
- Leverage guest insights and reviews to support marketing and commercial strategies.
Performance Analytics & Market Intelligence
- Analyse campaign performance, website analytics, digital marketing data and market intelligence.
- Monitor competitor activity, tourism trends and luxury consumer behaviour.
- Track key performance indicators including website traffic, engagement, conversion, revenue contribution and ROI.
- Prepare regular performance reports and strategic recommendations for the Executive Committee.
- Utilise third party intelligence tools and market insights to identify revenue opportunities and support decision making.
Leadership & Talent Development
- Serve as a member of the hotel's leadership team, contributing to the overall strategic direction and success of the property.
- Lead, motivate and develop a high performing Marketing, Digital & Communications team.
- Create an environment that encourages innovation, collaboration, ownership and continuous improvement.
- Identify and nurture talent through coaching, mentoring and succession planning.
- Champion brand culture and inspire the team to deliver exceptional marketing, storytelling and guest engagement initiatives.
- Ensure team objectives are aligned with the hotel's commercial priorities and long term brand vision.
Qualifications
- Bachelor's degree in Marketing, Communications, Hospitality Management, Business or a related field.
- Minimum 8–10 years' experience in luxury hospitality marketing, communications, digital marketing or e commerce leadership roles.
- Proven experience leading integrated marketing, communications and digital strategies within a luxury hospitality or lifestyle environment.
- Strong understanding of luxury brand positioning, storytelling and guest engagement.
- Strong commercial acumen with the ability to translate brand initiatives into measurable business results.
- Strong understanding of SEO, SEM, CRM, social media, website management and digital marketing platforms.
- Experience managing PR agencies, creative partners, digital agencies and production suppliers.
- Excellent communication, presentation and stakeholder management skills.
- Ability to manage multiple priorities in a fast paced environment.
- Fluent in English and Arabic.
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