Director of Marketing
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Key skills for this role
About the Role
Lead marketing strategy, manage campaigns, drive brand awareness, and ensure alignment with business goals while fostering innovation and sustainability.
Key Skills for This Role
Responsibilities
- Lead and develop the overall marketing strategy in alignment with business goals
- Manage the marketing department and ensure effective execution of all marketing initiatives
- Oversee and refine brand positioning for consistency across all platforms
- Develop and implement integrated marketing campaigns to drive customer acquisition and retention
- Lead digital marketing efforts including SEO/SEM, social media, content marketing, email campaigns, and paid media
- Leverage market research and data analytics to identify growth opportunities
- Collaborate with senior leadership, sales, and revenue management teams
- Develop and manage the marketing budget to maximize ROI
- Lead, mentor, and inspire the marketing team
- Track, analyze, and report on marketing campaign performance
- Manage public relations strategies and work with partners and media
- Ensure marketing initiatives align with sustainability goals
Requirements
- Proven experience in a senior marketing leadership role
- Strong understanding of digital marketing channels and tools
- Experience in developing and managing marketing budgets
- Excellent leadership and team management skills
- Strong analytical and data driven decision making abilities
Full Job Posting
Role Overview
- Lead and develop the overall marketing strategy in alignment with Rixos Properties business goals.
Key Responsibilities
- Manage the marketing department, ensuring effective execution of all marketing initiatives and campaigns across digital, traditional, and experiential channels.
- Oversee and refine the brand's positioning, ensuring consistency and alignment with the company's mission, values, and target market.
- Drive brand awareness and maintain a strong brand identity across all platforms and touchpoints.
- Develop and implement integrated marketing campaigns to drive customer acquisition, engagement, and retention.
- Lead the digital marketing efforts, ensuring a robust online presence through SEO/SEM, social media, content marketing, email campaigns, and paid media.
- Foster innovation in digital marketing practices and lead the company's digital transformation initiatives.
- Leverage market research, data analytics, and customer insights to stay ahead of industry trends and identify growth opportunities.
- Work closely with senior leadership, sales, and revenue management teams to align marketing efforts with revenue goals.
- Develop and manage the marketing budget, ensuring cost effective use of resources to maximize ROI.
- Lead, mentor, and inspire a high performing marketing team.
- Serve as the primary point of contact for marketing related matters, presenting strategy and results to senior executives.
- Track, analyze, and report on the performance of all marketing campaigns.
Qualifications
- Proven experience in a senior marketing leadership role
- Strong understanding of digital marketing channels and tools
- Experience in budget management and ROI optimization
- Excellent leadership and team management skills
- Analytical and data driven mindset
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