Director, Media & Analytics, RBCx
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
RBC is seeking a Director of Media and Analytics to own measurement infrastructure and paid media strategy across the RBCx practice. You will lead a team of analysts and media specialists, driving data-driven decisions from campaign strategy through real-time optimization.
Key Skills for This Role
Responsibilities
- Own the strategic framework for how our brands measure and optimize marketing effectiveness across all digital channels
- Develop measurement infrastructure strategy—tagging architecture, data pipelines, tracking solutions—that enables real time actionable insights
- Establish data driven budget allocation frameworks that tie capital deployment to measurable outcomes and ROI
- Design the continuous testing and experimentation roadmap covering creative performance, audience targeting, bidding strategies, landing page effectiveness, and regional media mix
- Define rigorous evaluation methodologies (geo lift, brand lift, holdout experiments, MMM) to quantify marketing impact
- Lead the strategic approach to A/B testing, multivariate experiments, and audience segmentation that drives conversion improvement and customer lifetime value
- Lead, mentor, and develop a team of 5 7 managers and senior managers
Requirements
- 8–12 years in marketing analytics, performance media, or combined discipline
- Hands on proficiency: SQL, Python, tag management systems, API integrations
- Proven experience managing multi brand paid media at scale with budget accountability
- Strong expertise in attribution, incrementality testing, statistical significance, and experimental design
- Experience with AI/ML applications in marketing (predictive modeling, propensity scoring, automated bidding)
- Exceptional communication across technical and executive audiences
Full Job Posting
What is the opportunity?
- As Director, Media and Analytics, you will own our measurement infrastructure and paid media strategy across the RBCx practice.
- You'll oversee a unified team of analysts and media specialists, driving data driven decisions from campaign strategy through real time optimization.
- This role demands hands on technical expertise combined with strategic capital deployment accountability.
What will you do? Marketing Performance & Capital Deployment
- Own the strategic framework for how our brands measure and optimize marketing effectiveness across all digital channels (paid search, social, programmatic, video, affiliate).
- Develop measurement infrastructure strategy—tagging architecture, data pipelines, tracking solutions (GTM, server side tagging), and platform health across our toolsets—that enables real time, actionable insights.
- Establish data driven budget allocation frameworks that tie capital deployment to measurable outcomes and ROI.
- Design the continuous testing and experimentation roadmap covering creative performance, audience targeting, bidding strategies, landing page effectiveness, and regional media mix.
- Define rigorous evaluation methodologies (geo lift, brand lift, holdout experiments, MMM) to quantify marketing impact and inform strategic investments.
- Build strategic connectivity with RBC's advanced analytics and data engineering functions to leverage enterprise capabilities.
Optimization & Experimentation
- Lead the strategic approach to A/B testing, multivariate experiments, and audience segmentation that drives conversion improvement and customer lifetime value.
- Partner with product, engineering, and marketing teams to embed optimization into product development and campaign execution.
- Establish experimentation standards, statistical rigor, and best practices that ensure confidence in decision making.
- Translate experiment insights into business strategy and competitive advantage.
- Streamline reporting workflows and adopt emerging tools (RBC Lumina, LLMs, modern data stack solutions) to accelerate time to insight.
- Model a test and learn culture and translate complex analytics into business ready narratives for relevant teams and stakeholders.
Team Leadership
- Lead, mentor, and develop a team of 5 7 managers and senior managers; set clear expectations, drive career growth, and build a high performance culture.
- Contribute to documentation, quality control, and enablement materials for BI assets and reporting.
What do you need to succeed? Required Qualifications
- 8–12 years in marketing analytics, performance media, or combined discipline.
- Hands on proficiency: SQL, Python, tag management systems, API integrations.
- Proven experience managing multi brand paid media at scale with budget accountability.
- Strong expertise in attribution, incrementality testing, statistical significance, and experimental design.
- Experience with AI/ML applications in marketing (predictive modeling, propensity scoring, automated bidding).
- Exceptional communication across technical and executive audiences.
- Financial services or regulated industry experience is preferred.
Work Location
- This role works in the office 3 to 4 days a week.
About RBC
- RBC is guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence.
- RBC is one of the largest and most successful banks in the world.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at RBC
Senior Manager Digital Product Design – Design Systems
Toronto, CAN
RBC is hiring a Senior Manager Digital Product Design to lead the Design System team. You will provide product design direction for a mobile native design system, empower a team, and collaborate with cross-functional par
Manager, Product Control
Toronto, CAN
RBC is seeking a Manager, Product Control to provide quality support to various banking platforms by performing daily mark-to-market valuation, P&L reporting, and reconciliation. The role requires 2+ years of Product Con
Senior Manager, Business Information Management and Business Intelligence
Toronto, CAN
RBC seeks a Senior Manager to lead a team of data and BI professionals, overseeing end-to-end data pipeline and reporting solutions for Regional Banking. The role requires expertise in ETL, big data, and team leadership
Senior Manager, Brand Identity
Toronto, CAN
RBC seeks a Senior Manager, Brand Identity to lead the development and execution of the company's visual identity, ensuring consistent brand messaging across all channels. This creative and strategic role involves archit
Principal AI Engineer, Agentic Models and Data Platforms
Calgary, CAN
RBC is seeking a Principal AI Engineer to drive the development of scalable data pipelines and agentic AI systems on enterprise hybrid multi-cloud platforms. The role involves architecting RAG solutions, building evaluat
Senior IAM Systems Support Analyst (Global security)
Calgary, CAN
RBC is seeking a Senior IAM Systems Support Analyst to provide technical support, troubleshooting, and operational management of Identity Access and Authorization services. The role involves supporting identity provision
Analyst, Source Data & Document Traceability- EN
Montreal, CAN
RBC seeks an Analyst for Source Data & Document Traceability to participate in Transaction Testing by requesting and validating source documents. The role involves maintaining the SDDT Directory, collaborating with stake
Director, AI Business Enablement
Toronto, CAN
RBC seeks a Director for AI Business Enablement to drive AI transformation opportunities within a Line of Business. You will engage VP/SVP-level stakeholders, develop AI solution concepts, and partner with technical team
Senior Manager Digital Product Design – Design Systems
Toronto, CAN
Manager, Product Control
Toronto, CAN
Senior Manager, Business Information Management and Business Intelligence
Toronto, CAN
Senior Manager, Brand Identity
Toronto, CAN
Principal AI Engineer, Agentic Models and Data Platforms
Calgary, CAN
Senior IAM Systems Support Analyst (Global security)
Calgary, CAN
Analyst, Source Data & Document Traceability- EN
Montreal, CAN
Director, AI Business Enablement
Toronto, CAN