Senior Manager, Brand Identity
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
RBC seeks a Senior Manager, Brand Identity to lead the development and execution of the company's visual identity, ensuring consistent brand messaging across all channels.
Key Skills for This Role
Responsibilities
- Support the development and implementation of comprehensive brand guidelines aligned with business goals
- Support brand initiatives, collaborating with internal teams and external agencies on activations, campaigns, sponsorships and events
- Recommend, track and report on brand budgets
- Develop and maintain detailed brand guidelines, ensuring adherence across all materials and communications
- Monitor brand assets and usage across channels, addressing inconsistencies
- Train internal teams on brand guidelines, values, and messaging
Requirements
- Deep understanding of brand management principles, including brand positioning, messaging and identity development
- Experience managing sub brands, co branding or product lines
- Awareness of how identity comes to life in video and UX
- Excellent communication skills to articulate brand vision to stakeholders
- Data driven approach to evaluating brand performance
- Ability to champion brand identity and gain buy in from cross functional teams
- Meticulous attention to detail for brand consistency
Full Job Posting
What is the opportunity?
- This role leads the development and execution of RBC's visual identity while ensuring consistent brand messaging across every company channel.
- Architect RBC's brand identity as a strategic driver of long term value.
What will you do?
- Support the development and implementation of comprehensive brand guidelines aligned with overall business goals.
- Support brand initiatives, collaborating with internal teams and external agencies.
- Recommend, track and report on brand budgets.
- Develop and maintain detailed brand guidelines, ensuring all materials adhere to standards.
- Actively monitor brand assets and usage across all communication channels.
- Train internal teams on brand guidelines, values, and messaging.
What do you need to succeed?
- Strong Branding System Expertise: Deep understanding of brand management principles.
- Brand Architecture Knowledge: Managing sub brands, co branding or product lines.
- Motion and Digital Experience: Awareness of how identity comes to life in video and UX.
- Excellent Communication Skills: Ability to clearly articulate brand vision.
- Analytical Skills: Data driven approach to evaluating brand performance.
- Leadership and Influence: Ability to champion the brand identity.
- Attention to Detail: Meticulous focus on maintaining brand consistency.
What's in it for you?
- A comprehensive Total Rewards Program including bonuses, flexible benefits, and competitive compensation.
- Leaders who support your development through coaching and managing opportunities.
- Work in a dynamic, collaborative, progressive, and high performing team.
- Opportunities to do challenging work.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at RBC
Senior Manager, Business Information Management and Business Intelligence
Toronto, CAN
RBC seeks a Senior Manager to lead a team of data and BI professionals, overseeing end-to-end data pipeline and reporting solutions for Regional Banking. The role requires expertise in ETL, big data, and team leadership
Senior Manager Digital Product Design – Design Systems
Toronto, CAN
RBC is hiring a Senior Manager Digital Product Design to lead the Design System team. You will provide product design direction for a mobile native design system, empower a team, and collaborate with cross-functional par
Manager, Product Control
Toronto, CAN
RBC is seeking a Manager, Product Control to provide quality support to various banking platforms by performing daily mark-to-market valuation, P&L reporting, and reconciliation. The role requires 2+ years of Product Con
Principal AI Engineer, Agentic Models and Data Platforms
Calgary, CAN
RBC is seeking a Principal AI Engineer to drive the development of scalable data pipelines and agentic AI systems on enterprise hybrid multi-cloud platforms. The role involves architecting RAG solutions, building evaluat
Analyst, Source Data & Document Traceability- EN
Montreal, CAN
RBC seeks an Analyst for Source Data & Document Traceability to participate in Transaction Testing by requesting and validating source documents. The role involves maintaining the SDDT Directory, collaborating with stake
Senior IAM Systems Support Analyst (Global security)
Calgary, CAN
RBC is seeking a Senior IAM Systems Support Analyst to provide technical support, troubleshooting, and operational management of Identity Access and Authorization services. The role involves supporting identity provision
Director, AI Business Enablement
Toronto, CAN
RBC seeks a Director for AI Business Enablement to drive AI transformation opportunities within a Line of Business. You will engage VP/SVP-level stakeholders, develop AI solution concepts, and partner with technical team
GenAI QE Strategy Lead
Vancouver, CAN
RBC is seeking a GenAI QE Strategy Lead to design and implement testing strategy and automation tools for a GenAI-based development project. The role requires expertise in GenAI testing, Python, CI/CD, and test automatio
Senior Manager, Business Information Management and Business Intelligence
Toronto, CAN
Senior Manager Digital Product Design – Design Systems
Toronto, CAN
Manager, Product Control
Toronto, CAN
Principal AI Engineer, Agentic Models and Data Platforms
Calgary, CAN
Analyst, Source Data & Document Traceability- EN
Montreal, CAN
Senior IAM Systems Support Analyst (Global security)
Calgary, CAN
Director, AI Business Enablement
Toronto, CAN
GenAI QE Strategy Lead
Vancouver, CAN