Director, Media & Analytics, RBCx
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Key skills for this role
About the Role
RBC seeks a Director, Media and Analytics to own measurement infrastructure and paid media strategy for RBCx. You will lead a team of analysts and media specialists, driving data-driven decisions and capital deployment.
Key Skills for This Role
Responsibilities
- Own strategic framework for measuring and optimizing marketing effectiveness across all digital channels
- Develop measurement infrastructure strategy including tagging architecture, data pipelines, and tracking solutions
- Establish data driven budget allocation frameworks tying capital deployment to measurable outcomes and ROI
- Design continuous testing and experimentation roadmap covering creative, audience, bidding, landing pages, and media mix
- Define rigorous evaluation methodologies (geo lift, brand lift, holdout experiments, MMM) to quantify marketing impact
- Lead strategic approach to A/B testing, multivariate experiments, and audience segmentation
- Lead, mentor, and develop a team of 5 7 managers and senior managers
Requirements
- 8 12 years in marketing analytics, performance media, or combined discipline
- Hands on proficiency: SQL, Python, tag management systems, API integrations
- Proven experience managing multi brand paid media at scale with budget accountability
- Strong expertise in attribution, incrementality testing, statistical significance, and experimental design
- Experience with AI/ML applications in marketing (predictive modeling, propensity scoring, automated bidding)
- Exceptional communication across technical and executive audiences
- Financial services or regulated industry experience is preferred
Full Job Posting
What is the opportunity?
- As Director, Media and Analytics, you will own our measurement infrastructure and paid media strategy across the RBCx practice.
- You'll oversee a unified team of analysts and media specialists, driving data driven decisions from campaign strategy through real time optimization.
- This role demands hands on technical expertise combined with strategic capital deployment accountability.
What will you do?
- Own the strategic framework for how our brands measure and optimize marketing effectiveness across all digital channels (paid search, social, programmatic, video, affiliate).
- Develop measurement infrastructure strategy—tagging architecture, data pipelines, tracking solutions (GTM, server side tagging), and platform health.
- Establish data driven budget allocation frameworks that tie capital deployment to measurable outcomes and ROI.
- Design the continuous testing and experimentation roadmap covering creative performance, audience targeting, bidding strategies, landing page effectiveness, and regional media mix.
- Define rigorous evaluation methodologies (geo lift, brand lift, holdout experiments, MMM) to quantify marketing impact.
- Lead the strategic approach to A/B testing, multivariate experiments, and audience segmentation.
- Lead, mentor, and develop a team of 5 7 managers and senior managers.
What do you need to succeed?
- 8–12 years in marketing analytics, performance media, or combined discipline.
- Hands on proficiency: SQL, Python, tag management systems, API integrations.
- Proven experience managing multi brand paid media at scale with budget accountability.
- Strong expertise in attribution, incrementality testing, statistical significance, and experimental design.
- Experience with AI/ML applications in marketing (predictive modeling, propensity scoring, automated bidding).
- Exceptional communication across technical and executive audiences.
- Financial services or regulated industry experience is preferred.
Workplace
- This role works in the office 3 to 4 days a week.
What’s in it for you?
- Ability to make a difference and lasting impact.
- Work in a dynamic, collaborative, progressive, and high performing team.
- Opportunities to do challenging work.
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