Director – Marketing & Communication
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Key skills for this role
About the Role
Abu Dhabi Ports seeks a Director of Marketing & Communication to translate cluster vision into strategic marketing plans, lead stakeholder engagement, and oversee brand strategy. The role requires 15+ years of experience in senior marketing roles with a track record of success in B2B environments.
Key Skills for This Role
Responsibilities
- Define and oversee marketing long term and annual strategies for the Cluster and each of its businesses
- Act as a key advisor in the cluster with regards to marketing and communications plans, campaigns, initiatives and programs
- Lead all stakeholder engagement and foster successful relationships with key enablers
- Direct and lead strategic, results driven and high quality marketing and communications services to protect the reputation of and consistently promote the Cluster and its business units
- Develop a customer centric culture in which team members are encouraged and empowered to develop integrated projects
- Control budget allocations and spends for annual cluster marketing and communications activities
- Direct market research to study industry best practices and implement new ideas
- Explore opportunities and advise new markets to promote the cluster’s products and services
- Evaluate and approve cluster’s marketing content and the appropriate channels to attract customers
- Deliver reports with regards to cluster’s marketing performance, current activities, bottlenecks and recommendation plans
- Provide strong and visionary leadership, supervision, and guidance to the team
- Oversee/guide the development of the brand strategy for Cluster and its businesses
Requirements
- Bachelors degree or equivalent in marketing, communications, media or equivalent industry experience; Master's degree is a plus
- High level of proficiency in English; working knowledge of Arabic is desirable
- A minimum of 15 years of experience in a similar role
- Experience in a Senior Management level or equivalent that includes a track record of success in marketing high value products or services to major clients, including multinational corporations in an international business to business environment
- Ability to translate marketing strategies into annual plans and integrated promotional activities
- Excellent communication, analytical, presentation and reporting skills
- Wide understanding of marketing disciplines
- Ability to make effective decisions and lead people in demanding situations
- Ability to multitask and manage extensive portfolios that span across multiple businesses simultaneously
- Ability to advocate innovation
- Creative planner and problem solver
- Excellent networking skills (stakeholder engagement) with the ability to influence across all levels
Full Job Posting
Role Summary
- Translate Cluster’s vision and business objectives into strategic marketing and communication plans adapting and delivering best in class approaches and activities.
Core Responsibilities
- Define and oversee marketing long term and annual strategies for the Cluster and each of its businesses.
- Act as a key advisor in the cluster with regards to marketing and communications plans, campaigns, initiatives and programs.
- Lead all stakeholder engagement and foster successful relationships with key enablers for Cluster and/or its businesses’ marketing and PR activities via open communication and responsiveness to issues affecting the strategic direction, reputation or meeting its objectives.
- Direct and lead strategic, results driven and high quality marketing and communications services to protect the reputation of and consistently promote the Cluster and its business units.
- Develop a customer centric culture in which team members are encouraged and empowered to develop integrated projects that demonstrate marketing excellence.
- Control budget allocations and spends for annual cluster marketing and communications activities intended to build reputation, position and promote Cluster and the businesses.
- Direct market research to study industry best practices; latest channels, materials and tools; and implement new ideas in the cluster.
- Explore opportunities and advise new markets to promote the cluster’s products and services.
- Evaluate and approve cluster’s marketing content and the appropriate channels to attract customers.
- Deliver reports with regards to cluster’s marketing performance, current activities, bottlenecks and recommendation plans.
People Management Responsibilities
- Provide strong and visionary leadership, supervision, and guidance to the team, setting clear expectations and creating a culture of accountability.
- Ensure that the team has access to the necessary resources, including budget and technology, to support their projects.
- Promote diversity and inclusion within the team to harness a broader range of perspectives and ideas.
- Coach and mentor direct reports ensuring the effective management of their teams.
Strategic Responsibilities
- Oversee/guide the development of the brand strategy for Cluster and its businesses including the development of the brand position and value propositions for each of the customer segments.
- Oversee/guide the activities of the marketing and communications department ensuring that the team’s output is integrated, meets objectives and is measured.
- Oversee/guide the processes, workflows and the structure of the department ensuring that they are optimised, and that high quality output is delivered.
- Ensure that the marketing and communications department is aligned with procurement, operations and HR to ensure smooth day to day operations.
- Oversee the plan for the provision of marketing assistance to Business Development when identifying new viable business lines.
Qualifications
- Bachelors degree or equivalent in marketing, communications, media or equivalent industry experience. Master's degree is a plus.
- Language Skills: High level of proficiency in English; working knowledge of Arabic is desirable.
- Years of Experience: A minimum of 15 years of experience in a similar role.
- Nature of Experience: Experience in a Senior Management level or equivalent that includes a track record of success in marketing high value products or services to major clients, including multinational corporations in an international business to business environment.
- Ability to translate marketing strategies into annual plans and integrated promotional activities necessary to persuade, influence, and attract identified target audiences.
- Excellent communication, analytical, presentation and reporting skills.
- Wide understanding of marketing disciplines.
- Ability to make effective decisions and lead people in demanding situations.
- Ability to multitask and manage extensive portfolios that span across multiple businesses simultaneously.
- Ability to advocate innovation.
- Creative planner and problem solver.
- Excellent networking skills (stakeholder engagement) with the ability to influence across all levels.
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