Digital Marketing Specialist

Job Summary

Key Responsibilities1. Paid Search & PPC Management

• **Strategy & Setup:** Design and manage full-funnel PPC campaigns across Google Ads, Bing, and emerging AI-search platforms (e.g., Perplexity, Gemini).
• **AI Orchestration:** Manage "Performance Max" and "Demand Gen" campaigns, ensuring high-quality signals are fed into the algorithms for optimal bidding.
• **Keyword Intelligence:** Conduct deep-dive keyword research focusing on **search intent** rather than just volume, specifically targeting B2B leadership and team transformation keywords.

2. Paid Social Media Advertising

• **Multi-Platform Execution:** Launch and scale targeted ad campaigns on LinkedIn (Primary), Meta (FB/IG), and TikTok, focusing on high-authority B2B content.
• **Creative Direction:** Collaborate with the creative team to produce **User-Generated Content (UGC)** and "scroll-stopping" video assets that feel native to the social feed.
• **Audience Architecture:** Build and refine lookalike and retargeting audiences using first-party data and CRM segments.

3. Optimization & Data Strategy

• **Conversion Rate Optimization (CRO):** A/B test ad copy, headlines, and landing pages to minimize "bounce rates" and maximize lead quality.
• **Attribution Modeling:** Move beyond "last-click" attribution to understand the full customer journey, tracking the time-to-conversion for long-cycle B2B/C sales.
• **Privacy-First Tracking:** Implement and manage server-side tracking and Google Consent Mode 2.0 to ensure data accuracy in a cookieless environment.

Required Skills & Qualifications

• **Experience:** 3+ years in digital advertising, i
• **Technical Mastery:** Certified in Google Ads and Meta Blueprint. Proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• **AI Proficiency:** Experience using generative AI (like Gemini or ChatGPT) for ad copy variants and creative asset generation.
• **Analytical Mindset:** Ability to translate complex datasets into actionable insights for the leadership team.
• **Copywriting:** Strong ability to write persuasive, benefit-driven ad copy that resonates with corporate leaders.

Job Type: Full-time

Education

• Bachelor's (Required)

Experience

• ads management: 3 years (Required)