Digital Marketing Executive – Performance Marketing & Lead Generation
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Key skills for this role
About the Role
Coach Transformation Academy seeks a hands-on performance marketer to own lead generation via Google Ads and Meta Ads. You will plan, launch, and optimize paid campaigns, manage CRM data, run email marketing, and track performance metrics.
Key Skills for This Role
Responsibilities
- Plan, launch, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube) focused on lead generation
- Run Meta Ads (Facebook/Instagram) campaigns end to end: audience building, creative testing, budget management, scaling
- Own performance metrics: CPL, CAC, conversion rates, ROAS — and report weekly
- Manage and analyze leads in CRM: tracking sources, lead quality, funnel stages, conversion insights
- Build and send EDM/email marketing campaigns for nurturing and re engagement
- Set up and monitor tracking: GA4, Google Tag Manager, Meta Pixel, conversion events
- Run A/B tests on ads, landing pages, and email campaigns
- Coordinate landing pages and creatives with design/content resources
- Support broader marketing activities: campaign calendars, promotions, occasional social media content
Requirements
- 2–4 years hands on experience in performance marketing with proven lead generation track record
- Expert level practical command of Google Ads and Meta Ads Manager
- Strong analytics skills: GA4, Google Tag Manager, campaign dashboards, CRM reporting
- Experience with CRM platforms (HubSpot, Zoho, Salesforce, or similar) and email marketing tools
- Data driven mindset comfortable making decisions from numbers
- Excellent written English for ad copy and email campaigns
- Based in the UAE and available to join immediately (preferred)
Full Job Posting
About Us
- Coach Transformation Academy is a globally recognized coach training and leadership development organization headquartered in Dubai.
- Delivers ICF accredited coaching certification programs and corporate leadership solutions worldwide.
About the Role
- Looking for a hands on performance marketer whose primary mission is lead generation.
- Will own paid campaigns end to end — Google Ads and Meta Ads — and use CRM data and analytics to improve lead quality, volume, and cost per acquisition.
Key Responsibilities
- Plan, launch, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube) focused on lead generation.
- Run Meta Ads (Facebook/Instagram) campaigns end to end: audience building, creative testing, budget management, and scaling.
- Own performance metrics: CPL, CAC, conversion rates, ROAS — and report on them weekly.
- Manage and analyze leads in the CRM: tracking sources, lead quality, funnel stages, and conversion insights.
- Build and send EDM/email marketing campaigns for nurturing and re engagement.
- Set up and monitor tracking: GA4, Google Tag Manager, Meta Pixel, conversion events.
- Run A/B tests on ads, landing pages, and email campaigns.
- Coordinate landing pages and creatives with design/content resources.
- Support broader marketing activities: campaign calendars, promotions, and occasional social media content.
Requirements
- 2–4 years hands on experience in performance marketing with a proven lead generation track record.
- Expert level, practical command of Google Ads and Meta Ads Manager — personally managed budgets and scaled campaigns.
- Strong analytics skills: GA4, Google Tag Manager, campaign dashboards, and CRM reporting.
- Experience with CRM platforms (HubSpot, Zoho, Salesforce, or similar) and email marketing tools (Mailchimp, ActiveCampaign, or similar).
- Data driven mindset — comfortable making decisions from numbers, not guesses.
- Excellent written English for ad copy and email campaigns.
- Based in the UAE and available to join immediately (preferred).
Nice to Have
- Google Ads / Meta Blueprint certifications.
- Experience marketing education, training, or professional services.
- Basic landing page skills (WordPress, Unbounce, or similar).
- LinkedIn Ads experience.
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