Digital Marketing Specialist– SEO, Social Media Management and Perfomance Marketing
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Key skills for this role
About the Role
UV Group seeks a Digital Marketing Specialist to lead SEO, social media, and performance marketing initiatives. The role requires 3-5 years of experience, expertise in Google Ads and Meta Ads, and strong analytical skills to drive brand awareness and revenue growth.
Key Skills for This Role
Responsibilities
- Develop and implement comprehensive SEO strategies to improve website rankings and organic traffic
- Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads platforms
- Develop and execute social media strategies across relevant platforms
- Monitor, analyze, and interpret digital marketing performance using tools such as Google Analytics
- Manage multiple marketing projects while meeting deadlines and business objectives
Requirements
- 3 5 years of progressive experience in digital marketing roles
- Demonstrated experience managing SEO, social media, and performance marketing campaigns
- Hands on experience with SEM and PPC campaign management
- Proficiency in Google Ads and Meta Ads Manager
- Familiarity with CMS such as WordPress and Shopify
- Experience using Google Analytics and performance reporting tools
Full Job Posting
Position Overview
- The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels.
Key Responsibilities
- Develop and implement comprehensive SEO strategies to improve website rankings and organic traffic.
- Conduct keyword research, competitor analysis, and on page/off page optimization.
- Monitor website performance and implement technical SEO best practices.
- Collaborate with content teams to optimize content for search engines and user engagement.
- Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads platforms.
- Manage PPC budgets and maximize ROI through continuous campaign optimization.
- Conduct A/B testing and audience segmentation to improve campaign performance.
- Track and report on campaign KPIs, including conversions, CPA, ROAS, and CTR.
- Develop and execute social media strategies across relevant platforms.
- Create, schedule, and manage engaging content aligned with brand objectives.
- Monitor social media trends, audience engagement, and competitor activities.
- Grow brand presence and community engagement through organic and paid social initiatives.
Experience
- 3–5 years of progressive experience in digital marketing roles.
- Demonstrated experience managing SEO, social media, and performance marketing campaigns.
- Prior leadership or team management experience is preferred.
Technical Skills
- Strong knowledge of SEO principles, tools, and best practices.
- Hands on experience with SEM and PPC campaign management.
- Proficiency in Google Ads and Meta Ads Manager.
- Familiarity with content management systems (CMS) such as WordPress and Shopify.
- Experience using Google Analytics and performance reporting tools.
Soft Skills
- Excellent written and verbal communication skills.
- Strong analytical and problem solving abilities.
- Effective project management and organizational skills.
- Creative mindset with the ability to develop innovative marketing campaigns.
- Ability to work independently and collaboratively in a fast paced environment.
What We Offer
- Competitive salary and benefits package.
- Opportunity to work on diverse and impactful marketing projects.
- Professional growth and career advancement opportunities.
- Collaborative and innovative work environment.
Salary
- AED 4,000.00 AED 4,500.00 per month
Work Location
- In person
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