Digital Marketing Specialist
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Key skills for this role
About the Role
Huawei seeks a Digital Performance & Media Operations Specialist for ecommerce in MEA. The role involves driving digital performance for 3C product launches, managing cross-functional campaigns, executing conversion strategies, and overseeing technical operations.
Key Skills for This Role
Responsibilities
- Drive digital performance for 3C product launches and daily sales across MEA markets to hit ROAS and CPA targets
- Collaborate with internal departments to lead major promotional campaigns (White Friday, Ramadan) and New Product GTM strategies
- Execute lower funnel tactics, including retargeting, abandoned cart recovery, and high intent audience scaling for high value tech products
- Lead the Conversation to Sale journey via WhatsApp Business API, managing chatbot flows and automated lead qualification
- Oversee tracking integrity (GTM, Meta CAPI, GA4) and diagnose attribution discrepancies to ensure data driven decision making
- Build performance dashboards to provide actionable insights on creative efficiency and cross market competitiveness
Requirements
- 3+ years in Google Ads, Meta, TikTok, and Snap Ads
- 3C/Consumer Electronics industry experience is highly preferred
- Deep knowledge of tracking infrastructure (CAPI/GTM) and full funnel attribution models
- Proven ability to coordinate with multiple internal teams to execute complex, large scale digital campaigns
- Experience in the MEA market and strong understanding of local consumer behavior during major shopping peaks
- Expert in Excel/Looker Studio; ability to thrive in a fast paced, launch driven regional environment
- Previous experience in a major media agency is a significant plus
- Chinese language is a plus
Full Job Posting
Role Overview
- On behalf of World famous ICT company Huawei, we are looking for a passionate Digital Performance & Media Operations Specialist Ecommerce (3C/MEA) to join the team.
Key Responsibilities
- Performance & GTM Lead: Drive digital performance for 3C product launches and daily sales across MEA markets to hit ROAS and CPA targets.
- Cross functional Campaigns: Collaborate with internal departments to lead major promotional campaigns (White Friday, Ramadan) and New Product GTM strategies.
- Conversion Strategy: Execute lower funnel tactics, including retargeting, abandoned cart recovery, and high intent audience scaling for high value tech products.
- WhatsApp Ecosystem: Lead the Conversation to Sale journey via WhatsApp Business API, managing chatbot flows and automated lead qualification.
- Technical Operations: Oversee tracking integrity (GTM, Meta CAPI, GA4) and diagnose attribution discrepancies to ensure data driven decision making.
- Data & Insights: Build performance dashboards to provide actionable insights on creative efficiency and cross market competitiveness.
Profile & Qualifications
- Platform Expertise: 3+ years in Google Ads, Meta, TikTok, and Snap Ads; 3C/Consumer Electronics industry experience is highly preferred.
- Technical Mastery: Deep knowledge of tracking infrastructure (CAPI/GTM) and full funnel attribution models.
- Stakeholder Management: Proven ability to coordinate with multiple internal teams to execute complex, large scale digital campaigns.
- Regional Savvy: Experience in the MEA market and a strong understanding of local consumer behavior during major shopping peaks.
- Analytical & Agile: Expert in Excel/Looker Studio; ability to thrive in a fast paced, launch driven regional environment.
- Agency Background: Previous experience in a major media agency is a significant plus.
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