Digital Marketing Specialist
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Key skills for this role
About the Role
Spec Brite Group is seeking a Digital Marketing Specialist to lead digital customer acquisition, paid media, and content execution. The ideal candidate is a technological generalist proficient in generative AI platforms, Meta and Google Ads, and creative production.
Key Skills for This Role
Responsibilities
- Structure, launch, and manage multi channel paid campaigns across Meta and Google Ads
- Optimize campaigns using creative led targeting to scale lead generation and e commerce revenue
- Run weekly search term data audits and deploy negative keyword constraints
- Use generative AI tools to rapidly produce high converting ad variations
- Produce weekly authoritative long form articles for SEO
Requirements
- 3+ years of proven experience running paid performance ads (Meta/Google)
- Active proficiency in generative AI tools for creative production
- Experience with Meta Ads Manager, Google Ads Manager, and Google Search Console
- Basic navigation of Shopify and CRM
- Highly autonomous and data disciplined mindset
Full Job Posting
Overview
- We are seeking a forward thinking, highly efficient Digital Marketing Specialist to spearhead our digital customer acquisition, paid media, and content execution.
- The ideal candidate is a technological generalist who leverages advanced generative AI platforms as a force multiplier.
Core Responsibilities Performance Marketing & Ad Management
- Campaign Deployment: Structure, launch, and manage multi channel paid campaigns across Meta and Google Ads.
- Algorithmic Optimization: Utilize modern, creative led targeting protocols to scale lead generation and e commerce revenue while maintaining a target ROAS of 500%+.
- Keyword & Search Governance: Run weekly search term data audits to deploy negative keyword constraints and optimize search intent capture.
Core Responsibilities AI Driven Creative Production
- Rapid Asset Generation: Use generative AI tools to rapidly produce high converting ad variations.
- SEO Content Sprints: Produce weekly authoritative, long form articles targeting core wellness and biometric analysis clusters to grow organic search traffic.
Technical Skills & Tool Stack Requirements
- Paid Media: Meta Ads Manager (Andromeda protocol standard), Google Ads Manager, and Google Search Console, AI Related tools.
- E Commerce & CRM: Basic navigation of Shopify and CRM (tracking pipelines, links, and UTM configurations).
- Generative AI Toolkit: Advanced prompt engineering for copy generation, translations, and data parsing.
- Graphics/Layouts: Canva AI, Midjourney, Adobe Firefly, or equivalent platforms.
- Video Editing: Edit raw mobile event footage into high impact ads.
Qualifications & Profile
- Experience: 3+ years of proven experience running paid performance ads (Meta/Google) with an active portfolio demonstrating AI use.
- Mindset: Highly autonomous, data disciplined, and proactive.
What We Offer
- A pivotal role in a growing, premium wellness and medical technology enterprise.
- A modernized, highly automated workflow environment with zero legacy operational friction.
- Direct collaboration with an agile, supportive technical and operations team.
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