Digital Marketing Manager
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Responsibilities:
- Develop and lead the digital marketing and paid acquisition strategy across SEM, paid social, display, and other relevant channels.
- Own digital acquisition performance across the funnel, from awareness and lead generation through conversion and activation.
- Manage digital marketing budgets and optimize channel allocation based on CAC, conversion, ROI, and business performance.
- Lead campaign planning, audience targeting, retargeting, and A/B testing to continuously improve performance.
- Oversee landing-page and conversion-funnel optimization in collaboration with Product, Creative, and Technology teams.
- Establish and monitor digital marketing KPIs, attribution, dashboards, and performance reporting.
- Partner with Product, Sales, Data, Creative, Marketing Operations, and Compliance to support product launches and growth initiatives.
- Identify new digital channels, technologies, and growth opportunities relevant to HALA’s customer and merchant segments.
- Ensure digital campaigns comply with HALA’s brand standards, internal policies, and applicable KSA regulatory requirements.
- Manage and develop the Digital Marketing team and external agencies, ensuring effective execution and continuous capability development.
- Education
- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
- Equivalent years of relevant experience may be considered in lieu of formal education.
- Experience
- 5–6 years of experience in digital marketing, performance marketing, paid media, or a related area.
Skills
- Strong hands-on knowledge of Google Ads, Meta Ads, SEM, paid social, retargeting, and digital analytics.
- Strong understanding of digital acquisition funnels, CAC, conversion optimization, attribution, A/B testing, and ROI measurement.
- Experience with web analytics and campaign measurement tools.
- Strong analytical and data-driven decision-making capabilities.
- Experience in fintech, payments, financial services, e-commerce, or technology is preferred.
- Good communication skills in Arabic and English.
- Core Competencies
- Process Optimization & Innovation – Proficiency Level: Advanced
- Collaboration & Stakeholder Engagement – Proficiency Level: Advanced
- Strategic Thinking & Execution – Proficiency Level: MODERATE
- Business Acumen & Operational Efficiency – Proficiency Level: MODERATE
- We have an inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups.
- We offer highly competitive compensation packages, including the potential for shares.
- We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
- Join a talented team of over 30 nationalities working in 7 countries and gain valuable experience in an exciting industry.
- We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.
- You will be given a lot of responsibility and trust. We believe that the best results come when the people responsible for a function are given the freedom to do what they think is best.
About HALA
HALA is a Saudi-based fintech company that provides payment solutions, point-of-sale systems, and financial tools to help small and medium enterprises manage and grow their businesses.
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