Marketing Operations Specialist
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Key skills for this role
Role Overview
The Marketing Operations Specialist supports efficient execution of marketing campaigns and initiatives across HALA’s payment products and services.
The role focuses on coordination, performance tracking, process improvement, and compliance with internal and regulatory requirements.
Key Skills for This Role
Full Job Posting
About HALA
HALA is a fintech company serving the MENAP region and aims to build financial services for small and medium-sized businesses.
The company provides payment and operational solutions that help merchants digitize payments, sales, and operations.
HALA operates entities in the UAE, Saudi Arabia, and Egypt and is licensed by the Saudi Arabian Central Bank.
Role Overview
The Marketing Operations Specialist supports efficient execution of marketing campaigns and initiatives across HALA’s payment products and services.
The role focuses on coordination, performance tracking, process improvement, and compliance with internal and regulatory requirements.
Job Responsibilities
- Coordinate campaigns, promotions, and product launches across customer and merchant segments.
- Manage campaign timelines, deliverables, approvals, and cross-functional dependencies.
- Collaborate with Product, Sales, Growth, Data, and Compliance teams.
- Support CRM, marketing automation, customer segmentation, and campaign targeting.
- Track acquisition, conversion, engagement, and product adoption performance.
- Maintain dashboards, campaign calendars, trackers, and documentation.
- Improve and automate marketing processes and workflows.
- Coordinate with external agencies and vendors.
- Ensure compliance with brand standards, internal policies, and KSA regulatory requirements.
Education and Experience
- Bachelor’s degree in Marketing, Business Administration, Management Information Systems, Digital Marketing, or a related field.
- Equivalent relevant experience may be considered instead of formal education.
- The role requires 2–4 years of relevant experience in marketing operations, digital marketing, CRM, growth operations, campaign management, or a related field.
- Experience in fintech, payments, banking, financial services, e-commerce, or technology is preferred.
Skills
- Fluency in English and Arabic.
- Understanding of digital payments, customer and merchant journeys, digital marketing channels, and campaign lifecycle management.
- Experience with CRM, marketing automation, campaign management, analytics, or customer engagement platforms.
- Analytical capability and proficiency in Excel, Google Sheets, and reporting or dashboard tools.
- Understanding of acquisition, conversion, engagement, retention, ROI, and product adoption KPIs.
Core Competencies
Advanced proficiency in process optimization and innovation.
Advanced proficiency in collaboration and stakeholder engagement.
Moderate proficiency in strategic thinking and execution.
Moderate proficiency in business acumen and operational efficiency.
What HALA Offers
- An inclusive and diverse culture with flexibility across remote, in-office, and hybrid work setups.
- Competitive compensation packages that may include shares.
- Regular training and an annual learning stipend for professional development.
- Opportunities to work with an international team across seven countries.
- Autonomy, mentoring, challenging goals, and responsibility in a high-growth environment.
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