Digital Marketing Manager

About HALA

Role Overview

Digital Acquisition

• Develop and lead paid acquisition across SEM, paid social, display, and other relevant channels.
• Own performance from awareness and lead generation through conversion and activation.
• Manage budgets and optimize channel allocation based on CAC, conversion, ROI, and business performance.
• Lead campaign planning, audience targeting, retargeting, and A/B testing.

Optimization and Reporting

• Oversee landing-page and conversion-funnel optimization with Product, Creative, and Technology teams.
• Establish and monitor KPIs, attribution, dashboards, and performance reporting.
• Identify new digital channels, technologies, and growth opportunities.

Collaboration and Compliance

• Partner with Product, Sales, Data, Creative, Marketing Operations, and Compliance on launches and growth initiatives.
• Ensure campaigns follow brand standards, internal policies, and applicable KSA regulatory requirements.

Team Leadership

• Manage and develop the Digital Marketing team and external agencies.
• Ensure effective execution and continuous capability development.

Education and Experience

• A bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field is required.
• Equivalent relevant experience may be considered instead of formal education.
• The role requires 5–6 years of experience in digital marketing, performance marketing, paid media, or a related area.
• Experience in fintech, payments, financial services, e-commerce, or technology is preferred.

Skills

• Strong hands-on knowledge of Google Ads, Meta Ads, SEM, paid social, retargeting, and digital analytics.
• Strong understanding of acquisition funnels, CAC, conversion optimization, attribution, A/B testing, and ROI measurement.
• Experience with web analytics and campaign measurement tools.
• Strong analytical and data-driven decision-making capabilities.
• Good communication skills in Arabic and English.

What HALA Offers

• HALA offers an inclusive culture, competitive compensation with potential shares, professional development, training, and an annual learning stipend.
• The role provides autonomy, mentoring, challenging goals, and collaboration with an international team.