Digital Marketing Manager
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Key skills for this role
About the Role
Miral Destinations is looking for a Digital Marketing Manager to lead digital initiatives for Yas Island Theme Park and Attractions. The role focuses on UX/UI, development, SEO, CRM, content, data, and analytics.
Key Skills for This Role
Responsibilities
- Suggest ideas for the digital and e commerce strategy and contribute to strategy documents
- Follow up with various teams and stakeholders on strategic initiatives to ensure timely completion
- Support delivery of digital projects by coordinating across internal teams and external agencies
- Extract and analyze data, suggest analysis worth conducting
- Timely and qualitative execution of website content and conversion optimization projects
- Regularly perform benchmark of other digital channels and highlight key insights
- Create insights from digital data to help understand digital channel visitors
- Produce accurate and timely reporting, maintain existing tools and build new tools
- Execute data collection projects and perform checks
- Identify technology gaps and assess technology needs
- Report and summarize technology trends
- Understand overall technology environment and its impact on digital channels
Requirements
- Minimum Bachelor's degree in marketing or digital marketing
- 5+ years of experience in digital marketing, ideally in travel and leisure industry
- Demonstrable experience leading initiatives related to UX/UI, development, SEO/SEM, CRM, email, social media, digital strategy and analytics
- Experience using digital project and product management tools such as Jira, Confluence, Monday.com
- Working knowledge of enterprise CMS and GA4
- Knowledge of latest SEO strategies and techniques
- At least one year experience working on a digital loyalty product/program
- Ability to simplify and share technical discussions to business teams
- Ability to foster professional relations across various brands and functional teams
- Ability to craft and present impactful presentations
- Ability to craft UX/UI/Dev agency briefs
- Ability to work in a multi cultural, multi geography environment
Full Job Posting
Job Overview
- Miral Destinations is the destination promotion partner of Yas Island.
- We connect travelers to destination stakeholders by designing world class holiday experiences and packages.
- The Digital Marketing Manager will lead digital initiatives for Yas Island Theme Park and Attractions.
Job Scope
- Suggest ideas for digital and e commerce strategy and contribute to strategy documents.
- Follow up with teams and stakeholders on strategic initiatives.
- Support delivery of digital projects by coordinating across internal teams and external agencies.
- Extract and analyze data, suggest analysis worth conducting.
- Timely and qualitative execution of website content and conversion optimization projects.
- Regularly perform benchmark of other digital channels and highlight key insights.
- Create insights from digital data to help understand digital channel visitors.
- Produce accurate and timely reporting, maintain existing tools and build new tools.
- Execute data collection projects and perform checks.
- Identify technology gaps and assess technology needs.
- Report and summarize technology trends.
- Understand overall technology environment and its impact on digital channels and end customers.
Essential
- Minimum Bachelor's degree in marketing or digital marketing.
- Demonstrable experience leading and managing initiatives related to UX/UI, development, SEO/SEM, CRM, email, social media, digital strategy and analytics.
- Experience using digital project and product management tools such as Jira, Confluence, Monday or similar.
- Working knowledge of enterprise CMS and GA4.
- Knowledge of the latest SEO strategies and techniques.
- 5+ years of experience of digital marketing ideally in travel and leisure industry.
- At least one year experience in working on a digital loyalty product/program.
- Ability to simplify and share technical discussions to business teams and vice versa.
- Ability to foster professional relations across various brands and functional teams.
- Ability to craft and present impactful presentations.
- Ability to craft UX/UI/Dev agency briefs.
- Ability to work in a multi cultural, multi geography environment.
Desirable
- Experience with basic coding / code analysis is an advantage.
- Experience in using Figma is an advantage.
- Experience in Adobe Creative Cloud apps is an advantage.
- Fluency in English is a must and Arabic is an advantage but not mandatory.
- Avid leisure traveler & digital consumer.
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