Marketing Director – Growth & Portfolio Expansion
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Key skills for this role
About the Role
Miral Destinations is looking for a Marketing Director to lead portfolio growth, new asset integration, and strategic partnerships across its theme parks and attractions. You will develop asset-level marketing strategies, drive commercial growth, and manage go-to-market plans for new attractions.
Key Skills for This Role
Responsibilities
- Act as primary marketing lead for portfolio growth and new asset integration
- Manage relationships with IP partners and ensure compliance with brand guidelines
- Develop and execute asset level marketing strategies aligned with overall Miral brand direction
- Drive sustainable growth across attendance, revenue, per cap spend, and brand equity
- Lead go to market strategies for new attractions, expansions, and product launches
- Own the five year portfolio growth and expansion roadmap
- Oversee all in asset marketing communications to enhance guest journey and drive incremental spend
- Lead the creative agency work and manage third party production shoots
- Develop retention and repeat visitation strategies aligned with loyalty programs
- Partner with Revenue Management to optimize pricing, packaging, and bundled offerings
- Drive customer segmentation and behavioral analysis to unlock growth opportunities
- Manage departmental P&L budget and ensure phased spending plans align with forecasts
Requirements
- Educated to degree level or equivalent in Marketing
- Minimum 8–10 years of marketing experience
- Experience in multi asset or portfolio marketing environments; either client and agency
- Proven track record managing teams and delivering integrated campaigns
- Strong project management skills and deadline driven
- Commercially astute, data driven and results oriented
- Strong presentation skills
Full Job Posting
Job Scope
- The Marketing Director – Growth & Portfolio Expansion is responsible for leading portfolio growth, new asset integration, and strategic partnerships across Miral Destinations’ Theme Parks & Attractions portfolio.
Job Responsibilities
- Act as the primary marketing lead for portfolio growth and new asset integration
- Manage relationships with IP partners, ensuring strict compliance with contractual brand and usage guidelines
- Lead IP approval processes across internal and external stakeholders
- Build strong working relationships with Asset GMs, Operations, Revenue Management, Finance, PR, CRM, Digital, and Sales teams
- Develop and execute asset level marketing strategies aligned with overall Miral brand direction
- Drive sustainable growth across attendance, revenue, per cap spend, and brand equity
- Lead go to market strategies for new attractions, expansions, and product launches
- Own the five year portfolio growth and expansion roadmap
- Oversee all in asset marketing communications to enhance the guest journey and drive incremental spend
- Lead the creative agency work, ensuring delivery deadlines are met and concepts are developed in line with campaign objectives
- Develop retention and repeat visitation strategies aligned with broader Miral loyalty programs
- Partner with Revenue Management to optimize pricing, packaging, and bundled offerings
Job Essential
- Educated to degree level or equivalent in Marketing
- Minimum 8–10 years of marketing experience
- Experience in multi asset or portfolio marketing environments; either client and agency
- Proven track record managing teams and delivering integrated campaigns
- A natural team leader with a confident, assertive and approachable personality
- Creative thinker and customer focused
- Commercially astute, data driven and results oriented
- Resourceful, pro active and innovative thinker
- Strong project management skills and deadline driven
- Ability to navigate a busy and challenging environment
- Strong presentation skills in both public speaking and written
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