Digital Marketing Executive

Job Overview

Key Responsibilities

• Develop and execute digital marketing strategies with a 360° approach
• Manage Google Ads and Meta Ads campaigns for service-based campaigns
• Lead SEO activities and support website visibility, organic traffic, local search performance, and Google Business Profile updates
• Manage website content, service pages, landing pages, offers, banners, blogs, and campaign updates
• Create and coordinate content for social media, ads, website pages, blogs, WhatsApp, and email campaigns
• Monitor social media platforms and ensure regular updates, brand consistency, and campaign communication
• Track campaign performance, enquiries, leads, website activity, and digital marketing reports
• Prepare monthly reports for Google Ads, Meta Ads, website, SEO, social media, and other digital channels
• Research competitor activities, digital trends, audience interests, and local market opportunities
• Coordinate with internal teams for campaign execution and required marketing updates
• Support offline marketing activities such as events, brand activations, and marketing collateral when required

Requirements

• 3-4 years of digital marketing experience
• Bachelor’s or Master’s degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field
• Strong hands-on experience with Google Ads and Meta Ads
• Strong experience in SEO, website management, landing pages, and Google Business Profile management
• Strong content writing skills for ads, social media, websites, blogs, WhatsApp, and email campaigns
• Good understanding of social media marketing across Instagram, Facebook, LinkedIn, and other relevant platforms
• Experience with Google Analytics, Google Search Console, Meta Business Suite, Google Ads Manager, and reporting tools
• Ability to manage multiple campaigns and marketing activities at the same time
• Good communication skills in English
• Ability to write clear, professional, and audience-friendly marketing content
• Experience using tools such as Canva, WordPress, CRM systems, Google Sheets, Looker Studio, or similar platforms

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field

Benefits

• Up to AED 3,500 per month