Digital Marketing Coordinator
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About the Role
OBJECTIVE/ PURPOSE OF THE JOB: Support marketing efforts by managing digital platforms, including the e-commerce backend, and ensuring effective customer engagement. The role aims to enhance brand visibility, improve customer experience, and contribute to business growth through consistent marketing activities.
Key Skills for This Role
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Objective And Purpose Of The Job
Support marketing efforts by managing digital platforms, including the e-commerce backend, and ensuring effective customer engagement.
The role aims to enhance brand visibility, improve customer experience, and contribute to business growth through consistent marketing activities.
Operations
- Manage social media accounts (posting, scheduling, engagement)
- Respond to customer queries across all digital platforms
- Coordinate with operations for accurate customer responses
- Upload and manage products on the e-commerce platform (e.g., WooCommerce), including descriptions, images, and pricing.
- Apply basic SEO and keyword optimization
- Support marketing campaigns and promotions (online & offline)
- Maintain brand consistency across all platforms
- Support events and in-store promotions
- Create basic designs using Canva or similar tools as needed
- Stay updated on market trends, competitor activities, and consumer preferences, especially in the consumer electronics sector.
- Monitor and report on performance (sales, traffic, engagement)
- Track market trends and competitor activities
- Works closely with the operations, Sales, and designing teams
- Collaborates with design and digital marketing teams for campaign execution.
- Supports internal teams by providing timely updates on marketing activities, product uploads, and customer feedback.
- Interacts with customers through social media , emails, and online platforms.
- Coordinate with vendors or service providers for website support
- Monitors competitor activities and markets trends to align marketing efforts
- Represents the brand externally by ensuring consistent communication and engagement across all channels.
Job Requirement
· Bachelor’s degree in Marketing, Communication, or a related field.
· Certifications in Digital Marketing, Social Media Management, or E-commerce are a plus
· 0–2 years of experience in marketing, social media management, and e-commerce operations.
· Experience in the consumer electronics industry is an advantage
· Exposure to product launches, marketing campaigns, or promotional activities is preferred
· Social media management (posting, scheduling, engagement monitoring
· E-commerce platform management (WooCommerce, product uploads, bulk uploads, stock management)
· Basic SEO knowledge and keyword optimization
· Basic design skills (Canva or similar tools) is an advantage
· Good communication and coordination skills
· Ability to work with cross-functional teams (operations, designers etc.)
· Analytical mindset for monitoring social media and website performance
· Analytical mindset for monitoring social media and website performance
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