Digital Marketing & Content Specialist - UAE National only
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Key skills for this role
About the Role
We are seeking a creative Digital Marketing & Content Specialist to plan, execute, and optimize digital marketing initiatives. You will manage digital content, enhance brand visibility, and support communication objectives through data-driven campaigns.
Key Skills for This Role
Responsibilities
- Develop and implement digital marketing campaigns to promote services, programs, and events
- Manage and update content on websites, mobile applications, and social media channels
- Create, publish, and monitor engaging digital content aligned with brand guidelines
- Track, analyze, and report on digital marketing performance and campaign effectiveness
- Coordinate with internal departments and external stakeholders for content delivery
- Grow online presence by increasing website traffic, social media followers, and digital reach
- Conduct audience research, surveys, and feedback initiatives to improve digital content
- Monitor digital media trends, competitor activities, and emerging technologies
- Maintain digital content archives, campaign documentation, and performance reports
- Ensure compliance with organizational policies and digital communication standards
- Provide support for digital communications projects and other marketing initiatives
Requirements
- Bachelor's Degree in Marketing, Media, Communications, Business Administration, or related field
- 2 4 years of relevant experience in digital marketing, content management, or social media marketing (for Bachelor's)
- 0 2 years of relevant experience (for Master's Degree)
- Experience managing websites, social media platforms, and digital marketing campaigns
- Strong knowledge of digital marketing tools and platforms
- Content creation, copywriting, and social media management skills
- Experience with SEO, SEM, email marketing, and web analytics
- Proficiency in Google Analytics and digital reporting tools
- Excellent communication, coordination, and stakeholder management skills
- Strong analytical, organizational, and problem solving abilities
Full Job Posting
Job Summary
- We are seeking a creative and results driven Digital Marketing & Content Specialist to plan, execute, and optimize digital marketing initiatives across multiple online channels.
- The successful candidate will be responsible for managing digital content, enhancing brand visibility, increasing audience engagement, and supporting organizational communication objectives through innovative digital strategies and data driven campaigns.
Roles & Responsibilities
- Develop and implement digital marketing campaigns to promote services, programs, and events across various digital platforms.
- Manage and update content on websites, mobile applications, and social media channels.
- Create, publish, and monitor engaging digital content aligned with brand guidelines and communication objectives.
- Track, analyze, and report on digital marketing performance, social media engagement, and campaign effectiveness.
- Coordinate with internal departments and external stakeholders to ensure timely and accurate content delivery.
- Grow online presence by increasing website traffic, social media followers, and overall digital reach.
- Conduct audience research, surveys, and feedback initiatives to improve digital content and user experience.
- Monitor digital media trends, competitor activities, and emerging technologies to recommend innovative marketing approaches.
- Maintain digital content archives, campaign documentation, and performance reports.
- Ensure compliance with organizational policies, procedures, and digital communication standards.
- Provide support for digital communications projects and other marketing initiatives as assigned.
Qualifications & Experience
- Bachelor's Degree in Marketing, Media, Communications, Business Administration, or a related field.
- Master's Degree holders are preferred.
- Bachelor's Degree: 2–4 years of relevant experience in digital marketing, content management, or social media marketing.
- Master's Degree: 0–2 years of relevant experience.
- Experience managing websites, social media platforms, and digital marketing campaigns is highly desirable.
- Preferred Certifications: Certified Digital Marketing Specialist, Professional Diploma in Information & Communication Technology, Digital Marketing, Social Media Marketing, or Content Marketing certifications from recognized institutions.
Skills & Competencies
- Strong knowledge of digital marketing tools and platforms.
- Content creation, copywriting, and social media management skills.
- Experience with SEO, SEM, email marketing, and web analytics.
- Proficiency in Google Analytics and digital reporting tools.
- Excellent communication, coordination, and stakeholder management skills.
- Strong analytical, organizational, and problem solving abilities.
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