Digital Growth Manager – CLM & Analytics
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Key skills for this role
About the Role
Network International seeks a Digital Growth Manager to drive usage and engagement for their merchant app. The role involves analyzing merchant behavior, running targeted campaigns, and improving app interactions.
Key Skills for This Role
Responsibilities
- Understand how merchants move across stages and define actions for each stage
- Continuously identify opportunities to increase app usage and drive more transactions
- Plan and execute campaigns across channels such as push notifications, SMS, WhatsApp, and email
- Analyze merchant performance data to identify trends, opportunities, and early warning signals
- Group merchants based on behavior, business performance, and engagement levels; refine segmentation logic
- Track campaign performance, app engagement, and business metrics on an ongoing basis
- Work closely with product, technology, and sales teams to align on priorities
- Identify manual processes in campaign execution and improve them through automation
Requirements
- 4 8 years of experience in growth, CLM, lifecycle marketing, or digital product engagement
- Experience in fintech, payments, or B2B platforms is preferred
- Strong ability to understand data and translate it into meaningful actions
- Hands on experience with Campaign management tools and use cases
- Ability to write and run SQL queries, extract data from databases, and work with large datasets
Full Job Posting
About Us
- Network International is the largest Financial Technology company in Middle East and Africa.
- Payments is our core business; we also provide Data and Insights, Lending, Insurance, Risk Solutions.
About The Role
- The incumbent will take full ownership of driving usage, engagement, and business growth for our merchant app.
- This role involves analyzing merchant behavior, running targeted campaigns, and improving how merchants interact with the app.
Key Responsibilities
- Understand how merchants move across different stages such as onboarding, active usage, inactivity, and churn.
- Continuously identify opportunities to increase app usage and drive more transactions.
- Plan and execute campaigns across channels such as push notifications, SMS, WhatsApp, and email.
- Analyze merchant performance data to identify trends, opportunities, and early warning signals.
- Group merchants based on behavior, business performance, and engagement levels; refine segmentation logic.
- Track campaign performance, app engagement, and business metrics on an ongoing basis.
- Work closely with product, technology, and sales teams to align on priorities.
- Identify manual processes in campaign execution and improve them through automation.
Key Requirements
- 4 8 years of experience in growth, CLM, lifecycle marketing, or digital product engagement.
- Experience in fintech, payments, or B2B platforms is preferred.
- Strong ability to understand data and translate it into meaningful actions.
- Hands on experience with Campaign management tools and use cases.
- Ability to write and run SQL queries, extract data from databases, and work with large datasets.
Key Deliverables
- Regular dashboards and insights highlighting merchant behavior and growth opportunities.
- Well planned campaign calendars aligned with business priorities.
- Measurable improvement in merchant engagement, app usage, and transactions.
- Scalable lifecycle programs that can run consistently with minimal manual effort.
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