Digital Channel Web Merchandiser
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About the Role
Al-Futtaim Group seeks a Digital Channel Web Merchandiser for IKEA to manage website and app merchandising, optimize product presentation, and analyze sales data to boost e-commerce performance.
Key Skills for This Role
Responsibilities
- Continually merchandise the IKEA website in the most optimal and engaging way
- Coordinate the creation and delivery of all weekly, monthly, and bi monthly reporting, providing insights and analyses across e commerce metrics packages
- Manage homepage, landing page content, aligning with promotions, seasonality, and marketing campaigns
- Optimize layout of product listing page based on commercial priorities and desired user experience
- Actively monitor website data, search metrics, sales performance to understand customer behavior and act accordingly
- Analyze sales data, website traffic, and search metrics to inform merchandising decisions
- Create recommendations for sales steering and cross selling, up selling, and add on opportunities
- Work closely with global team for alignment on business priorities and technical developments
- Ensure that Web and App site visitors can navigate, search, find and buy on platforms optimally
- Work closely with range and SEO/SEM teams to contribute to engaging content and SEO optimized product descriptions
Requirements
- High School Credential required
- Extensive knowledge of eCommerce and web merchandising methods, including online marketing tools
- Sound knowledge of IKEA business plans, strategies, and the IKEA product range
- Experience in using UX design best practices with a focus on mobile first and responsive design
Full Job Posting
Overview Of The Role
- The Digital Channel Web Merchandiser is responsible for ensuring that IKEA's website and app present a cohesive, visually appealing, and inspiring brand experience.
- This role aims to boost customer frequency and sales by developing and executing merchandising strategies, enhancing user experience, and presenting IKEA products informatively.
- The merchandiser continually analyzes sales data and customer behavior, collaborates with global and local teams, and aligns digital content with commercial priorities to optimize the online shopping experience.
- Success in this role is measured by increased e commerce sales, improved customer satisfaction, and effective integration of commercial and technical developments.
What You Will Do
- Continually merchandise the IKEA website in the most optimal and engaging way.
- Coordinate the creation and delivery of all weekly, monthly, and bi monthly reporting, specifically providing insights and analyses across e commerce metrics packages.
- Manage homepage, landing page content, aligning with promotions, seasonality, and marketing campaigns.
- Optimize layout of product listing page based on commercial priorities and desired user experience as per IKEA global guidelines and local relevance.
- Actively monitor the website data, search metrics, sales performance to understand customer behavior and act accordingly.
- Analyze sales data, website traffic, and search metrics to inform merchandising decisions.
- Create recommendations for sales steering and the most relevant and commercial cross selling, up selling and add on opportunities.
- Work closely with the global team for alignment on business priorities and technical developments.
- Ensure that Web and App site visitors can navigate, search, find and buy on our platforms in an optimal way.
- Work closely with range and SEO/SEM teams to contribute to engaging content, SEO optimized product descriptions that resonate with customers.
- Reflect the life at home knowledge from the local market in the range presentation the IKEA way.
- Categorize and organize products to ensure a user friendly browsing experience.
Required Skills To Be Successful
- Strong specialist knowledge in digital merchandising and e commerce.
- Ability to inspire and lead people and organizations to achieve outstanding results.
- Proficiency in analyzing data, understanding consumer behavior, and making data driven decisions.
- Excellent communication, negotiation, and influencing skills.
What Qualifies You For The Role
- High School Credential required.
- Extensive knowledge of eCommerce and web merchandising methods, including online marketing tools.
- Sound knowledge of IKEA business plans, strategies, and the IKEA product range.
- Experience in using UX design best practices with a focus on mobile first and responsive design.
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