Digital and Marketing Manager

Role overview

Digital content and campaigns

• Manage website, intranet, and corporate microsite content updates, submissions, monitoring, and reporting.
• Create landing pages and update and test special offers and brand updates through the digital request process.
• Traffic digital display advertising, including ad buys and retargeting, and conduct testing, analysis, and reporting.
• Manage email marketing campaign traffic, reporting, and content updates.
• Develop and optimize campaigns that are scalable across brands and regions and relevant to the local market.

Revenue and channel coordination

• Coordinate with the Revenue team on promotional rates and packages and monitor performance across social, review, email, display, and search channels.
• Work with the Reservation team to maintain confirmation, cancellation, and pre-arrival email content.
• Work with the Food and Beverage Marketing Executive on digital campaigns and current outlet content to drive revenue.
• Work with the Social Media Executive on corporate and property social media communities.

Content operations and reporting

• Manage image databases for online travel agencies and global distribution systems.
• Maintain, fact-check, and update content on third-party and partner websites.
• Document campaign lists, timelines, creative, response rates, revenue, and digital marketing best practices.
• Manage the online event calendar and Back of House Magazine and ensure content is reviewed and published.
• Produce weekly and monthly analytics and reporting for distribution.

Partnerships and brand growth

• Research and help develop digital brand partnerships.
• Support brand awareness and reach for Mondrian Doha and its target markets.
• Ensure local campaigns support and work in concert with the corporate social media strategy.

Requirements

• Ability to manage and optimize digital marketing campaigns across websites, email, display, social media, and search channels.
• Ability to produce regular campaign performance reports and analytics for stakeholders.
• Ability to maintain accurate digital content across company, partner, OTA, GDS, reservation, and event channels.
• Ability to coordinate digital marketing activity with revenue, reservations, food and beverage, social media, and brand marketing teams.