Digital Analytics Consultant
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Key skills for this role
About the Role
Concentrix seeks a Digital Analytics Consultant to drive insights from digital marketing data using analytics and visualization tools. The role requires 3+ years of experience in digital/web analytics and proficiency with Google Analytics, Adobe Analytics, and BI tools like Looker Studio and Power BI.
Key Skills for This Role
Responsibilities
- Conduct analytics and channel assessments to understand current performance against benchmarks
- Create, recommend, and execute relevant measurement strategies and plans based on consumer centric business goals
- Establish KPIs that demonstrate a connection to significant business impact and enterprise strategic initiatives
- Provide prescriptive recommendations for performance improvement based on available data and customer insights
- Interview stakeholders and build data, dashboards, reports, and research across digital experiences
- Participate in audience intelligence projects including behavioral segmentation models
- Create and dissect dashboard reports/suites for various levels of review
- Audit data collection implementations based on goals and best practices
Requirements
- Bachelor's degree
- 3+ years of experience in digital/web analytics
- Ability to explain complex data, analyses, and findings
- Familiarity with analyzing data from systems like Google Analytics, Firebase, Adobe Analytics, Looker Studio, Power BI and other Digital Experience tools
- Experience with the Google Marketing Suite and Adobe Marketing Cloud
Full Job Posting
Job Description
- We're Concentrix. The intelligent transformation partner. Solution focused. Tech powered. Intelligence fueled.
- The global technology and services leader that powers the world’s best brands, today and into the future.
- The Concentrix Catalyst team is the driving force behind Concentrix’s transformation, data, and technology services.
- We integrate world class digital engineering, creativity, and a deep understanding of human behavior to find and unlock value.
- Our game changers around the world have devoted their careers to ensuring every relationship is exceptional.
Responsibilities
- Conduct analytics and channel assessments to understand current performance against benchmarks, uncover and quantify opportunities for digital experience improvement, and create audience intelligence.
- Create, recommend, and execute relevant measurement strategies and plans based on consumer centric business goals.
- Establish KPIs that demonstrate a connection to significant business impact and enterprise strategic initiatives.
- Provide prescriptive recommendations for performance improvement, based on available data, customer insights, and relevant best practices for acquisition and retention marketing.
- Interview stakeholders: review and build data, dashboards, reports, and research across digital experiences (including websites, portals, mobile apps, and other digital platforms).
- Participate in audience intelligence projects creating behavioral segmentation models, profiling and detailing intent based segments using survey and behavioral data, collaborating with other disciplines to provide a rich understanding of customer dynamics.
- Create and dissect dashboard reports/suites for various levels of review.
- Research and leverage data, analytics, and business intelligence to shape Digital Product strategies and goals.
- Contribute to personalization initiatives through research, ideas, strategies and methodology execution/plans while collaborating with other team members/departments.
- Audit data collection implementations based on our goals and best practices.
- Create solution design documents/tracking plans and collaborate with technical teams on data collection implementations.
Qualifications
- Bachelor's degree
- 3+ years of experience in digital/web analytics.
- Ability to explain complex data, analyses, and findings
- Familiarity with analyzing data from systems like Google Analytics, Firebase, Adobe Analytics, Looker Studio, Power BI and other Digital Experience tools.
- Experience with the Google Marketing Suite and Adobe Marketing Cloud
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