Digital Analytics Consultant
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Key skills for this role
Role Overview
The Digital Analytics Consultant uses digital marketing, analytics systems, and data visualization expertise to generate insights from large datasets.
The role supports customer experience improvements through analysis, business intelligence visualization, measurement strategy, funnel abandonment analysis, and analytics tracking strategy.
The role collaborates with team members across disciplines and client verticals.
Key Skills for This Role
Full Job Posting
Company and Team
Concentrix Catalyst provides transformation, data, technology, consulting, and customer experience services.
The professional services team delivers strategic consulting, design, advisory services, market research, and contact center analytics.
Role Overview
The Digital Analytics Consultant uses digital marketing, analytics systems, and data visualization expertise to generate insights from large datasets.
The role supports customer experience improvements through analysis, business intelligence visualization, measurement strategy, funnel abandonment analysis, and analytics tracking strategy.
The role collaborates with team members across disciplines and client verticals.
Responsibilities
- Conduct analytics and channel assessments against benchmarks to identify digital experience improvement opportunities.
- Create and execute measurement strategies based on consumer-centric business goals.
- Establish KPIs connected to business impact and enterprise strategic initiatives.
- Provide recommendations for acquisition and retention marketing performance improvement.
- Build and review data, dashboards, reports, and research across websites, portals, mobile apps, and other digital platforms.
- Create behavioral segmentation models and profile intent-based audience segments.
- Create and analyze dashboard reports and suites for different review levels.
- Use data and business intelligence to shape digital product strategies and goals.
- Contribute to personalization initiatives through research, strategy, and execution planning.
- Audit data collection implementations against goals and best practices.
- Create solution design documents and tracking plans with technical implementation teams.
Qualifications
- Bachelor’s degree.
- At least 3 years of experience in digital or web analytics.
- Ability to explain complex data, analyses, and findings.
- Familiarity with Google Analytics, Firebase, Adobe Analytics, Looker Studio, Power BI, and other digital experience tools.
- Experience with the Google Marketing Suite and Adobe Marketing Cloud.
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