CVM / Segmentation Head - Customer Value Management
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Key skills for this role
Role Overview
Lead customer value management and segmentation strategy for a retail banking client.
Own customer lifecycle activity across acquisition, cross-sell, retention, and win-back.
Drive customer value and revenue optimization through commercial strategy, data, and stakeholder leadership.
Key Skills for This Role
Full Job Posting
Role overview
Lead customer value management and segmentation strategy for a retail banking client.
Own customer lifecycle activity across acquisition, cross-sell, retention, and win-back.
Drive customer value and revenue optimization through commercial strategy, data, and stakeholder leadership.
Key responsibilities
- Own the end-to-end CVM strategy across the customer lifecycle.
- Define and track customer value, engagement, and revenue KPIs.
- Design and execute pricing, offers, and incentives to optimize customer value.
- Lead campaign design, execution, and experimentation, including A/B testing and uplift modelling.
- Drive segmentation strategy for targeted and personalized customer interventions.
- Partner with Marketing, Data and Analytics, Product, and Finance on commercial priorities.
- Manage senior stakeholder relationships and present strategy and results.
- Lead and develop the team executing CVM initiatives.
Must-haves
- 8–10+ years of experience in CVM, growth strategy, retail banking, or customer lifecycle management.
- Strong track record in pricing and revenue optimization.
- End-to-end ownership of commercial levers and campaign strategy.
- Strong stakeholder management, including senior leadership engagement.
- Leadership and people management experience.
- Experience with segmentation frameworks and data-driven decision-making.
Nice-to-haves
- Specific experience in retail banking rather than general retail or telecom CVM.
- Familiarity with experimentation platforms and uplift modelling tools.
- Exposure to CVM in a regional MENA or KSA market context.
Engagement context
The role supports a major regional client through a forward-deployed team operating between consulting and hands-on execution.
The position offers direct influence on commercial outcomes.
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