Culinary Manager
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Key skills for this role
Key Skills for This Role
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Key Responsibilities
- Identify market trends, customer needs and category white spaces, and translate insights into commercially viable product concepts with the Chef’s Kitchen and R&D teams.
- Own the end-to-end product journey from concept to first customer sale, coordinating R&D, Procurement, Production, Packaging and Regulatory while ensuring launch readiness.
- Develop compelling packaging, photography and digital assets with chefs, designers and creative partners, ensuring consistency, compliance and strong brand presentation.
- Create compelling sales propositions and pitch materials that communicate customer value, category fit, differentiation and commercial opportunity across Retail, Hospitality and Foodservice.
- Lead internal tastings and customer demonstrations, partnering with chefs and Sales to showcase products effectively and build customer confidence.
- Drive portfolio performance through regular analysis of revenue, volume, margin and SKU productivity, leading renovation, pricing, optimisation and delisting decisions where required.
- Own customer feedback and engagement processes, partnering with Sales, Customer Service, QA and Supply Chain to turn customer insights into better products, stronger relationships and new opportunities.
Requirements
- Bachelor’s degree in Business, Marketing, Food Science, Culinary Management or a related field.
- 10+ years of experience in Category Management, Product/Brand Management, NPD or commercial roles within F&B, FMCG or food manufacturing.
- Strong understanding of NPD, food production and food safety fundamentals.
- Proven track record of taking products from concept to development and successful commercial launch.
- Strong stakeholder management and influencing skills, with the ability to work cross-functionally with R&D, Chefs, Sales, Supply Chain and Operations.
- Strong analytical and commercial skills, with proficiency in Excel, presentations and project-tracking tools.
- Ability to translate data and insights into clear commercial actions and recommendations.
- Comfortable managing creative, design, photography and packaging outputs to bring product propositions to life.
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