CRM Supervisor – Automotive
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Key skills for this role
Role Overview
Ali & Sons Motors is seeking a CRM Supervisor for its automotive business.
The role leads CRM and Call Centre activities and aligns customer data, campaigns, communications and journeys with commercial and customer experience objectives.
The position combines CRM strategy, analytics, campaign management and team leadership.
Key Skills for This Role
Full Job Posting
Role Overview
Ali & Sons Motors is seeking a CRM Supervisor for its automotive business.
The role leads CRM and Call Centre activities and aligns customer data, campaigns, communications and journeys with commercial and customer experience objectives.
The position combines CRM strategy, analytics, campaign management and team leadership.
Key Responsibilities
- Support CRM strategy development and implementation across commercial, marketing, sales and customer experience objectives.
- Lead and supervise the CRM and Call Centre team, supporting performance, productivity and development.
- Maintain customer data accuracy, integrity, security and effective CRM management.
- Develop segmentation and personalised communications for cross-selling, upselling, retention, reactivation and loyalty.
- Manage CRM platform effectiveness and identify automation, integration and process improvement opportunities.
- Establish and monitor engagement, conversion, retention, churn, ROI, lifetime value and database growth metrics.
- Provide actionable insights and regular performance reports to support business decisions.
- Collaborate with Marketing, Sales, Digital, E-commerce, Customer Experience, IT and other stakeholders.
- Drive customer satisfaction, engagement, loyalty and retention initiatives.
- Improve CRM processes, workflows and quality controls.
What We’re Looking For
- University degree or equivalent relevant experience.
- At least two years of experience in a similar CRM or customer-focused supervisory role.
- Experience managing or supervising CRM and/or Call Centre teams.
- Strong understanding of customer data, segmentation, CRM campaigns and customer journeys.
- Data-driven approach with strong analytical and problem-solving skills.
- Ability to identify process improvement and automation opportunities.
- Strong communication, leadership and stakeholder management skills.
- Fluency in Arabic and English is essential.
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