CRM Specialist
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Key skills for this role
About the Role
We are looking for a passionate CRM Specialist to manage and execute customer relationship strategies that enhance retention, loyalty, and engagement. The ideal candidate will be data-driven, detail-oriented, and experienced in CRM tools such as CleverTap, Braze, or WebEngage.
Key Skills for This Role
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Overview
- We are looking for a passionate **CRM Specialist** to manage and execute customer relationship strategies that enhance retention, loyalty, and engagement.
- The ideal candidate will be data-driven, detail-oriented, and experienced in CRM tools such as **CleverTap, Braze**, or **WebEngage.**
- You’ll play a key role in building personalized customer journeys, analyzing performance, and optimizing campaigns to deliver exceptional customer experiences.
- **Key Responsibilities*** Manage and implement **CRM strategies** to increase customer retention and improve loyalty.
- Analyze customer data to identify **segments** and understand user behavior.
- Design and execute **customer journeys** and lifecycle campaigns using platforms like **CleverTap**, **Braze**, or **WebEngage**.
- Prepare **weekly and monthly analytical reports** to evaluate campaign performance and insights.
- Collaborate closely with **Marketing, Tech, and Customer Service teams** to enhance the overall customer experience.
- Conduct **A/B testing** before campaign launches to ensure message accuracy and timing effectiveness.
- Continuously review and validate data within the CRM platform to ensure accuracy and resolve any issues.
- Propose **creative and innovative ideas** to boost customer engagement and retention.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Data Analytics, or related field.
- Proven experience in **CRM management**, **marketing automation**, or **customer lifecycle marketing**.
- Hands-on experience with CRM platforms (e.g., **CleverTap**, **Braze**, **WebEngage**, or similar).
- Strong analytical and problem-solving skills with the ability to interpret customer data.
- Excellent communication and collaboration skills.
- Attention to detail and a passion for improving the customer experience.
- **Benefits**
Why Join Sweater
- At **Sweater**, we believe in building lasting customer relationships through data, creativity, and collaboration.
- You’ll be part of a forward-thinking team that values innovation, ownership, and impact.
- Opportunities for growth and professional development
- Dynamic and collaborative work environment
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