CRM Specialist
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Key skills for this role
About the Role
Manage CRM strategies to enhance customer retention and engagement, utilizing tools like CleverTap and Braze, with strong analytical skills.
Key Skills for This Role
Full Job Posting
Overview
We are looking for a passionate
Crm Specialist
to manage and execute customer relationship strategies that enhance retention, loyalty, and engagement.
The ideal candidate will be data-driven, detail-oriented, and experienced in CRM tools such as
CleverTap, Braze
, or
WebEngage.
You ll play a key role in building personalized customer journeys, analyzing performance, and optimizing campaigns to deliver exceptional customer experiences.
Key Responsibilities
- Manage and implement
- CRM strategies
- to increase customer retention and improve loyalty.
- Analyze customer data to identify
- segments
- and understand user behavior.
- Design and execute
- customer journeys
- and lifecycle campaigns using platforms like
Clevertap
,
Braze
, or
Webengage
- .
- Prepare
- weekly and monthly analytical reports
- to evaluate campaign performance and insights.
- Collaborate closely with
- Marketing, Tech, and Customer Service teams
- to enhance the overall customer experience.
- Conduct
- A/B testing
- before campaign launches to ensure message accuracy and timing effectiveness.
- Continuously review and validate data within the CRM platform to ensure accuracy and resolve any issues.
- Propose
- creative and innovative ideas
- to boost customer engagement and retention.
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