CRM Manager
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Key skills for this role
About the Role
Wadan Real Estate Development is seeking a strategic CRM Manager to lead CRM strategy, customer lifecycle management, and data-driven decision-making. The role requires 7-8+ years of CRM management experience in real estate and a bachelor's degree.
Key Skills for This Role
Responsibilities
- Design and execute a comprehensive CRM strategy aligned with business objectives
- Manage and optimize CRM platforms
- Ensure seamless integration between CRM and other systems (ERP, marketing automation tools, etc.)
- Map and optimize the full customer journey from lead generation to post sales engagement
- Develop segmentation strategies to personalize communication and campaigns
- Implement lead scoring and nurturing frameworks
- Work closely with sales and marketing teams to improve lead conversion and pipeline visibility
- Monitor campaign performance and provide actionable insights
- Establish KPIs and dashboards for tracking performance
- Analyze customer data to identify trends, opportunities, and risks
- Generate regular reports on CRM performance, sales funnel metrics, and customer behavior
- Ensure data accuracy, integrity, and compliance
Requirements
- Bachelor's degree in Business Administration or related field
- Minimum 7 8+ years of CRM management experience within the real estate industry (developer environment mandatory)
- Proven track record of implementing and managing CRM systems successfully
- Strong understanding of real estate sales cycles, off plan and secondary markets
- Proficiency in CRM tools
- Advanced analytical skills with experience in data visualization/reporting tools
- Excellent communication and stakeholder management abilities
- Ability to work in a fast paced, target driven environment
Full Job Posting
Role Overview
- We are seeking an experienced and strategic CRM Manager to lead the development, implementation, and optimisation of our customer relationship management systems and processes.
- This role is critical in enhancing customer lifecycle management, improving sales conversion rates, and driving long term client retention.
- The ideal candidate brings deep expertise in real estate CRM operations, data driven decision making, and cross functional collaboration with sales, marketing, and customer service teams.
Key Responsibilities
- Design and execute a comprehensive CRM strategy aligned with business objectives.
- Manage and optimize CRM platforms.
- Ensure seamless integration between CRM and other systems (ERP, marketing automation tools, etc.).
- Map and optimize the full customer journey from lead generation to post sales engagement.
- Develop segmentation strategies to personalise communication and campaigns.
- Implement lead scoring and nurturing frameworks.
- Work closely with sales and marketing teams to improve lead conversion and pipeline visibility.
- Monitor campaign performance and provide actionable insights.
- Establish KPIs and dashboards for tracking performance.
- Analyse customer data to identify trends, opportunities, and risks.
- Generate regular reports on CRM performance, sales funnel metrics, and customer behavior.
- Ensure data accuracy, integrity, and compliance.
Requirements
- Bachelor's degree in Business Administration, or a related field.
- Minimum 7–8+ years of experience in CRM management within the real estate industry (developer environment mandatory).
- Proven track record of implementing and managing CRM systems successfully.
- Strong understanding of real estate sales cycles, off plan and secondary markets.
- Proficiency in CRM tools.
- Advanced analytical skills with experience in data visualisation/reporting tools.
- Excellent communication and stakeholder management abilities.
- Ability to work in a fast paced, target driven environment.
Compensation
- Pay: AED15,000.00 AED18,000.00 per month
Work Location
- In person
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