Creator Manager (Lead Generation) - TikTok LIVE
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Key skills for this role
About the Role
Responsibilities The TikTok LIVE SMB service team is affiliated with the TikTok LIVE team.
Key Skills for This Role
Full Job Posting
Responsibilities
The TikTok LIVE SMB service team is affiliated with the TikTok LIVE team.
We aim to help TikTok's Small to Medium-Sized businesses (including merchants and creators) obtain more diverse customer acquisition and business operation methods through live streaming by building product capabilities and providing creator services, and to offer professional live streaming content for users.
As the SMB Creator Manager, you will be responsible for creator recruitment, growth, and empowerment.
You will also drive the prosperity of the SMB live streaming ecosystem in a scalable and efficient manner, achieving core business objectives.
As an SMB Creator Manager, you will be the core driver of our SMB live streaming ecosystem’s growth.
We value passion for live streaming and hands-on execution ability over rigid work experience — we are looking for someone who is eager to dive in, take ownership, and independently lead key initiatives including creator education, campaign planning & launch, and product feature promotion.
You will play a pivotal role in scaling and optimizing our creator operations, ensuring that SMB creators and merchants can fully leverage TikTok Live to achieve their business goals, while contributing to the overall prosperity of our live streaming ecosystem.
Responsibilities
1.
Recruit potential small and medium-sized business LIVE creators, including converting platform creators into streamers and attracting external potential creators to Tiktok.
2.
Led creators education and incubation, developed top and benchmark live business creators, and enhanced lead generation capabilities through online campaigns, ongoing creator education sessions.
3.
Manage creator performance, including go live duration and activity for content consumption, as well as tracking leads towards business targets.
4.
Oversee the cold start and basic operation streams, ensuring basic retention and business operations.
5.
Developed a deep understanding of product features and business logic, and collaborated cross-functionally with product, engineering, and operations teams to drive effective product adoption.
Minimum Qualifications
1.
Strong analytical skills, data-driven mindset.
2.
Demonstrates a strong entrepreneurial mindset, proactively develops solutions, and possesses solid problem-solving capabilities.
3.
Bachelor's degree or higher
4.
Proficiency in Arabic and English
Preferred Qualifications
1.
Experience with live streaming, content operation or gen operation operations
2.
Established connections with Live creator, content influencers.
3.
Experience in content operations or leads gen operation, data analysis or related fields, preferably within the tech industry.
4.
Strong project management and cross-functional collaborations
5.
Has experience in leading cold-start phase projects.
About Tiktok
TikTok is the leading destination for short-form mobile video.
At TikTok, our mission is to inspire creativity and bring joy.
TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission.
Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.
Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people.
We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
Every challenge is an opportunity to learn and innovate as one team.
We're resilient and embrace challenges as they come.
By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.
When we create and grow together, the possibilities are limitless.
Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace.
At TikTok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too.
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